The Top Four eCommerce Platforms as Chosen by You

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Note: This post hasn't been updated in over 2 years.


What is the best eCommerce platform? We asked that question in a recent forum thread, and asked you to help us by answering a poll. What were the top four responses? Read on to find out. The answer might surprise you!

The poll ran for a week, and attracted the responses of 226 community members. That’s quite a lot of opinions! Here’s where the votes went.

The Community’s Favourite eCommerce Solution

Four eCommerce platforms stood head and shoulders above the rest:

  1. WordPress/WooCommerce made up almost half of the votes (48.02%).
  2. OpenCart and Magento had almost equal shares in one quarter of the votes (12.78% and 12.33%).
  3. PrestaShop won 8.30% of the votes.

Next in line were those who prefer to build their eCommerce solutions from scratch (5.73%). The remaining 12.77% was shared among Joomla, Shopify, Drupal and “no preference”.


Developers vs. Non-developers

In the poll we distinguished between developers and non-developers – over two thirds of the respondents were developers. What differences did we find between the two groups?

  • WooCommerce, OpenCart and PrestaShop had similar popularity in both groups.
  • Magento is far more popular among developers.
  • No non-developers build their own eCommerce solutions from scratch. πŸ˜‰

If you’re like me and love details, here are some high-res pie charts with all the data.


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What About the Rest of the World?

Our survey gives us an excellent insight into the favourites in our own community. How does that compare to what’s actually being used in the world at large?

Elite ThemeForest author GravityDept let us know about some insights Tom Robertshaw gained from a survey done earlier this year on 34,864 eCommerce sites in the Alexa Top 1 Million. Here are some comparisons with our own poll.

  • WordPress is nowhere to be seen. It seems to be a small subsection of “Other”, amounting to around 10% of Magento.
  • Magento is huge, and dominates the chart by far.
  • OpenCart and PrestaShop are fairly popular, but not as popular as in our community.


Tom’s post includes a second graph narrowing in on Alexa’s Top 100K sites. On this graph, Magenta is even more popular, and the others less popular.

The article also contains simple line graphs of each platform to show whether they have been growing or declining since October 2012. It’s worth checking out.

The eCommerce Sampler Pack


Here’s your chance to trial the Top 4 eCommerce platforms: The eCommerce Sampler Pack. Get $240 worth of files for just $20, including monthly updates for three months.

Hurry, this pack is only available for a limited time. Offer ends 3rd December, at 12pm AEDT.

What’s your favourite eCommerce platform? What did you learn from our poll? Which item in the pack best meets your needs? Let us know in the comments.

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  • Jake

    Having used a variety of eCommerce platforms over the years, I must say Magento is my favorite.

    WordPress & Woocommerce
    I only use WP/Woo when I have a client that only has a few products and eCommerce isn’t their main business model. The reason is – the updates and customizations used for the project always need updating. If there are a large amount of customizations, then it takes longer to update both of them. We have to log all customizations done in Woo’s core files, update, then re-apply them. Lastly, Woo seems to always charge crazy amounts for small plugins that Magento does by default. If you have purchase more Woo plugins, then it will increase the updating even more.

    Dont get me wrong, we love WP and use it 75% of the time for most projects, but for ecommerce we alsmot always use Magento.

    The amount of out-of-box features Magento has is awesome. Almost every aspect has been thought out and all our client’s needs are almost met with no customizations. Although Magento is more complicated, its for sure the way to go for large, ecommerce development. If done correctly, dedicated server, gzip compression, etc, it can make scaling the site much easier in the long run.

    • Bobby Bouwmann

      You don’t need to update every site, since you can use child themes…

    • Jake

      This is true on custom WP themes we do. Some clients want to use already built WP themes that don’t have child themes.

      I’m also talking about custom core changes in Woo itself and the parent WP theme. If you don’t log what you do, its a pain to go back and remember what you did.

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  • Mohammed Abdelrasoul

    i think i should test Woo and comparing with Magento

  • Really nice survey. I think I must investigate to WooCommerce themes.

  • WordPress always rocks:-)

  • I think i should start creating themes using woo.

  • Yeah WP/Woo are wonderful, very nice report it will help us to select the favourite one.

  • I also prefer Magento over the other ecommerce platforms. Tons of space for customization and once you learn enough, it feels like you can do anything with Magento.

  • WordPress all the way!

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  • i would love to use the Woo commerce themes on my wordpress blogs πŸ™‚

  • Elizabeth Hannan

    Great survey and nice data presentation! Please add some social media share buttons. It would be helpful.

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  • It’s always useful to hear the thoughts of other developers on their favorite eCommerce platforms (from your poll).
    Also, the insights on the same topic by Tom Robertshaw are welcome.

  • Yes in reality Magento is like the vast majority of calls we get to do custom buildouts or emergency work for in the Austin area. If they are serious and making 7 + figures its just the way they go. Not complaining, its always a hefty bill for services. Some older platforms ppl seem to hate hate hate include OSCommerce and also Virtuemart.

    Virturemart mainly as they get hacked and PCI violations LOL what a bad platform.

    However its really missed insight that the internal survey said woocommerce or wordpress. I think that wordpress has at least 3 or 4 good platforms to work off. Shopp, cart66 and woo but I’d love to see those broken down as unique.

  • selvia

    opencart is my favorit, see

  • Hey Nauman, I think you should make themes using woo too!

  • Umm Why did you make a pack for 4 totally different webshop platforms?
    I’m sorry I do not want to be offensive, but there are quite few of us who uses more than one platform.

    (I know, for that price, one theme worths as well)

    • Adrian Try

      Hi David. These are the four top eCommerce platforms as voted by the community. We want to give everyone an affordable way of trialing them.

  • WebOwner

    Very interesting to see the statistics. Thank you so much, and what a fabulous deal. Thank you πŸ™‚

    • WebOwner

      Magento and Woo Commerce are my two top choices, (in that order :))

  • Serpentsoft

    Good survey, thanks for Envato team.

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  • I use both patforms quite often but when talking about eCommerce, my vote goes to Magento!

  • Dan

    Great Survey! Woocommerce is def my favorite out of all those platforms. Love it!!

  • WordPress tops my list followed by Magento for all the right reasons.

  • eStore Coaching | eCommerce Platforms | Jason

    It’s a good start, do we know how many ecommerce platforms was surveyed in this report?

    • Becca

      hey there Jason, we used a form with multiple checkboxes including all the platforms offered on ThemeForest, as well as an (Other) box for people to fill in if they wanted.

  • Great to see WooCommerce so popular amongst your community. It really is testament to our team of developers, designers and support technicians behind it.

    We’ve got great things planned for v2.1 and beyond, and encourage developers to get involved and contribute.

    Regarding WooCommerce usage around the world you might also want to look at data. We are running many studies on this information, some of which is publicly available here. It clearly shows WooCommerce’s fast growth amongst the top 1 million sites.

    • Becca

      We’re pretty chuffed to have your platform on our marketplaces too!

  • WordPress is definitely not suitable for every e-commerce websites, Prestshop or Magento are way more developped and offer wider possibilities… But for traditionnal websites, wordpress works best !

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  • So with 20$ I can buy 4 e-commerce wp themes. On how many websites can i use them on? If I want to use let say Magento on 4 websites is it ok , or must I pay for each one separately?

    • Becca

      The bundle works on a Regular License, so it’s licensed for use by you or one client, in a single end product which end users are not charged for.

      You’ll need to pay for each website separately πŸ™‚

      You can check out the details here

  • I have been working with Woocommerce since I met it.
    I always felt it as an easy to use eCommerce solution by the clients and a very flexible system wich provides many and many hooks to interact with.
    Maybe it requieres more set up if you want your website look like a traditional one (login with email, no wordpress bar etc) all of this resolved by wordpress plugins, but after all what you got is a very solid eCommerce plataform.

    The only thing I must to say against WooCommerce is the huge prices increment of all plugins since last months for example the Table Rate Shipping was priced $99 and now it’s $199 that’s a 100% increment.
    Don’t get me wrong, I’m not against a price incement but in my opinion that increment is more than huge.

    Anyway, I would like to know why is there so much difference between envato users opinion related to the use of WP / Woocommerce and “the rest of the world” ?
    Anybody can explain this?

    • David

      Hi I’m building my first wordpress e-commerce site could you recommend some plugins to give the functionality you mention for a woocommerce wordpress site?

      (login with email, no wordpress bar etc)


    • Some of the plugins I use:

      Email login
      Global Hide/Remove Admin Bar Plugin
      Login Email Sync
      YITH Maintenance
      WooCommerce Sequential Order Numbers
      Theme My Login
      AWD Weight/Country

      There are some others but these are the most important in my opinion πŸ™‚

  • David Bennett

    I’m not a developer but I am happy working with WordPress. I set up a test WooCommerce / WordPress shop as a trial a few weeks ago using the Wintersong-Pro theme from StudioPress. It was very easy to do but I haven’t filled out the product pages yet, so I don’t know how flexible the system is.

    I did it as a trial to see how it compares with our ‘live’ ecommerce site that we had built for us. It is built in ExpressionEngine with CartThrob shopping cart and has it has separate consumer and trade logins, with different prices, shipping rules, product visibility, etc.

    My question is, for a non-developer such as I am, is it realistic to think I can set up a Magento store?

    • Becca

      Hey David, it sounds like you’re pretty advanced already!

      Magento has a pretty rigorous training section for people who want certifications, but also has step-by-step help for beginners

      You can take a look here and decide for yourself πŸ™‚

    • Becca

      Hey David, it sounds like you’re pretty advanced!

      Why don’t you take a look for yourself and see if you think you’re up to it?

      Try these and see what you think?

    • I have not worked with Magento but I think Woocommerce is one of the easiest ecommerce systems to set up.
      It has one problem, however: it requires some customization to make your website look like a store (see my previus comment with some plugins I use).

      Personally I find it hard to complete a store without any knowledge of HTML and CSS to be able to customize some things because in spite of the great themes you can buy (in some of them you can configure almost everything) you will alwyays need some customization, in mayor or minor grade and I think this can be said to any plattaform (Prestashop, Magento, Woocommerce …)

      But thats only my opinion

    • Hi David,

      Yes, you can work with Magento very easily but it IS different to the WordPress/Woocommerce pathway – you will have a learning curve to push through.

      Personally I don’t recommend any non-developers try and develop ALL aspects of their website unless they want to become a developer. It’s time you can spend doing what you do best rather than the false economy of “saving money” to do it yourself (e.g. add up the total number of hours spent learning and convert it to hard cash you could have paid a pro to do it right the first time πŸ˜‰ )

      Having sais that, Magento really does create a dedicated shopping site, as opposed to a combined ecommerce/content site that WordPress/Woocommerce (dare I say WordWoo?) creates by default.

    • David,

      Setting up a store with magento is pretty easy.

      Although woocommerce is great, I would recommend you to give a chance to magento and have you own opinion.

      And as few of the guys suggested, there are plenty of tutorials and information to guide you through.

  • Firstly, thank you so much for this information envato team!

    It’s been educational for me as a project manager to look at the two graphs and see the trends outside and inside the envato marketplace.

    And that’s the question, isn’t it…

    Surely the elephant in the room is that if WordPress doesn’t get a look-in in the top 100K sites, then perhaps this speaks volumes towards what is *actually* working as a viable e-commerce platform for a heavy traffic site, compared to the marketplace here – which is not representative of elite website development (based on those statistics provided)

    I love using wordpress, but I’d like to know more about the reasoning behind the global stats rather than the envato marketplace’s stats, as this might lend strength to the theory that cheap sites are being created and forgotten when they fail, not because they don’t look GREAT, but for many other reasons that a closer look at the tops sites might give us.

    Or is it anectdotal? i.e. like the stats that many overweight people drink diet sodas (and some websites point to this as the reason they are not losing weight), yet it’s not the soda’s themselves causing the weight gain, but rather the drink is that person’s ‘penance’ for eating a large pizza on their own…

    The important question then becomes – Is there an increase in the number of WordPress/Woocommerce sites getting closer to the 100k zone?

  • My website is using WooCommerce handle more than 2000 different design, each of them have variation size and colour.. the id of my product already 31000..

    it’s quite heavy without cache plugins..

  • This makes me want to place an new order to get this pack, but I am still building our wordpress / woocommerce store.

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  • So, for $20 bucks, I walk with the 4 themes and platforms? Or do I have to purchase the themes for the platforms to work?

    • Becca

      WooCommerce, Magento and Prestashop are mostly available for free.


  • Umer

    I bought it and magento themes are so cool

  • Ryan

    I would like to suggest Yovigo (currently in beta)! It’s free for up to 100 products and has most (if not all) of the features the $200/mo platforms!

  • Naveen

    My personal choice would be Shopify and i recommend to any of my client who wants to open their online store and above all this is a self-hosted platform like Magento. Then my list continues with PrestaShop, BigCommerce and OpenCart. I like Magento but it takes learning curves.

  • Sasha Zinevych

    You forgot FlippingBook eCommerce, guys! But it works for digital catalogs only πŸ™‚

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  • badrelmers

    Sorry but the comparison is unfair,completely wrong, and it doesn’t reflect what actual statistics says, why people compare magento prestashop opencart to wordpress? they should be compared with woocomerce not wordpress,
    look at here what “Google Trends” says
    Magento 93
    Prestashop 52
    Opencart 32
    Woocommerce 27
    Magento 30%
    prestashop 17%
    opencart 15%

    I don t say woocommerce is bad , they made a wonderful change but I don’t want to repeat virtuemart nightmare again with bad security and a few addons, because cms+ecommerce plugin can t bet a dedicated ecommerce like magento prestashop and opencart.(woocommerce is far better than virtuemart but it s still a cms+ecommerce and not a dedicated ecommerce).

    magento is for developers and need strong host using VPS at less (shared hosting should forget magento)

    so the choice is between prestashop and opencart
    I really can t decide between this two,but i can say anyone of those is a good choice (full addons, full info in net , dedicated only to ecommerce , a large choice of payment gateways and methods)

    if you want my choice I m now testing prestashop as my future ecommerce because of some personal criteria:
    1/ I love how merchant account works, no need to have a PCI compliant host to accept credit card payment,
    no monthly fee, national and international rates doesn’t change like paypal ,then the problem is that prestashop include plugin for free but opencart should pay for a compatible plugin
    2/ opencart owner has some bad attitudes, and has shown little interest in our security problems, look how the owner answers a positive criticism , read his comments on this page (the owner of opencart is the named Daniel Kerr) (a shame on him)

    and here an other bad history of the owner with an other developer who want to help him

    to be honest and fair I will do a copy past of my discussion with an experienced blogger in ecommerce about opencart and his owner “Daniel” :
    Steve is the experienced blogger, badrelmers is me πŸ™‚

    Steve C says:
    Daniel deals with a lot of riff raff on a day to day basis. While he did not react that well in the comments of that post, the author of that article was totally off base citing completely inaccurate claims for the most part which clearly pissed him off. I would not take that as a representation of his character.

    The other article on security is from 2010. OpenCart has been one of the more secure carts out there. It is also coded in a very simple easy to understand manner which makes it easy to edit. Outside of one vulnerability that I can remember from version 1.4x, it’s been awesome.

    badrelmers says:

    Thanks for this clarification, I couldn’t decide by myself but just follow because they seemed to know what they are talking about, but now it s more clear for me (because it doesn’t make sense to have this bad reputation and vulnerabilities and still being the third or second used shopping cart in the world without any type of advertising,or maybe the first in the world if we exclude the huge Magento advertising budget).

    the good in opencart is that it comes with a lot of free payments methods and OP addons prices are very low compared with prestashop or magento.

    thanks Steve for your answers and time
    have a nice day and life

    and he is right, I was searching in opencart vulnerabilities in the new updates and I found that all people says it’s more secured and better protected now, but I will not use it without having tried prestashop first.

    in the other hand, in prestashop I couldn’t find any bad history with security.

    security is the most important in ecommerce, right? because we’re risking our customers money and our image.

    one thing also we need to know is that prestashop has about 50 people working in but opencart there is only the 1 person and he doesn’t accept help from developers (his forum is a shame)
    but we should not forget the big effort that opencart made in his new updates and that is the third used ecommerce in the world right now. and that there is no software without vulnerabilities, but the bad attitudes of the owner clouded be avoided and made me hate his product)

    I hope I have been fair and accurate

    God help you

  • Ryan

    I would like to suggest Yovigo social e-commerce platform. It’s new but it rocks and is cheaper than most others in it’s market… Also has a free (pay as you go) option.

  • I’m a developer. Working with CS-Cart for a 3 years. The latest feature Widget mode that allows to include CS-Cart installation to any existing site (I did it for wordpress sites) is awesome.

    CS-Cart has a free version, so it’s a good alternative to others.

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  • Right now, we use BigCommerce. I wanted something hosted (no server management needed) and something that could handle taxes and shipping most appropriately.

    Here’re the categories — governed by type of item and shipping location dependent:
    * No sales tax — physical items, services, and digital items
    * 2% sales tax
    * 6.75%
    * 7%
    * 7.25%

    And then there is shipping…
    * Pickup onsite
    * Shipped… wherever
    * Shipping requires multiple packages / containers
    * USPS, UPS, FedEx

    And… I won’t even get into overseas issues — which we avoid for now.

    Anyway. BigCommerce is not ideal from an ease of use perspective, but — at the time we had to make a decision — they covered all these bases except the “multiple packages” calculation bit *and* they were the most affordable.

    Now, I ask you guys. Can WooCommerce (or anyone else for that matter) do all this stuff, is relatively easy to do, and compete at the $25 to $35 dollar / month level? And not ask for a cut of the sales?

  • Amazing survey, that’s my favourite topic..thanks Bunga

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  • Thanks for your post – it’s very interesting to see how over the past 5 years WooCommerce has appeared and completely overtaken Magento in the ecommerce market. Magento is overkill for many businesses with over a hundred tables and WooCommerce is much easier to setup so I’m glad to see this trend from a development perspective.

  • Preston

    Keep an eye on Sellvana, especially for those of you who are Magento developers as it is co-founded by the same fella that built the Magento core.

  • ketul

    Amazing survey, that’s my favourite topic..thanks