New Permanent Author Rates on Envato Marketplaces!

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Note: This post hasn't been updated in over 2 years.

Huge Author News!

For four years the Envato Marketplaces have helped authors around the world earn an income selling their digital wares. Along the way we’ve grown from one marketplace to seven, with more on the way. We’ve gone from hundreds of members to hundreds of thousands. Items from our marketplaces have appeared in projects for companies big and small, all around the world. And most importantly of all, we’ve had thousands of authors cash out earnings, ranging from a bit of money for a big weekend to sums in the tens of thousands of dollars a month!

It’s been an amazing ride, and here at Envato we are completely committed to making these the best damn marketplaces around. That’s why I’m very excited today to announce that as of the end of September we are rolling out some dramatically improved rates for all our exclusive authors!

As the sites have grown, so has our revenue. As we increase in volume and size we’re able to push back more and more to the authors. This is in fact our third rates increase now, and it’s always a really happy day when we get to make the changeover and start putting more money in author’s hands.

The new rates have TWO major improvements over the old system which will make for massive benefits for authors.

New Baseline: 50% – 70%

The first thing to know about the new rates is that all exclusive authors will start at a baseline of 50%. This means starting authors walk away with one fifth more than they used to right out of the gates.

The new baseline also means that for a new author the split is dead even when they arrive. Then over time as they sell more and become a more acclimatised author who understands how to submit, what needs to be done to get approved, what sells well, and so on, these rates go up to hit a maximum of 70%.

While we haven’t changed that max rate, I do have some more very good news:

70% is Now MUCH Quicker and More Achievable

In our old rates system you needed to sell $300,000 worth of files to reach the legendary 70%. Despite the difficulty this entails, we’ve actually still had a handful of authors reach those lofty heights.

However it’s become clear that this range was just too high, especially for marketplaces like AudioJungle and GraphicRiver. So I’m thrilled to tell you that in our new rates system, we’ve reduced this path down by an enormous margin of $225,000.

As of the end of September authors will need to reach a much more achievable target of $75,000 of gross sales to get to 70%. This is still a big amount, but a huge reduction.

This is Thanks to the Site Managers!

Wondering who was responsible for pushing the new rates through? Well this is a good time for all authors to say a big thank you to the Site Manager team.

While the board and myself were understandably hesitant about the massive financial consequences of this change, it was our Marketplace Manager Jason and his whole Site Management team of Lance, Jeffrey, Scott, Mark, Amanda and Matthias who really pushed for the changes to happen and for them to go through sooner rather than later!

The Site Manager Team

So if you’d like to attribute this change for authors somewhere, please say a big thank you to all the Site Managers. They do an amazing job championing the marketplaces in the company, pushing not just for rates but for fixes and improvements, changes and features to make their sites work better and be the best sites they can be. Sometimes things take a while to happen, and I know sometimes in the past year they have had to front up to some frustrating issues on the marketplaces. It’s important to remember however that these guys are responsible for much of the good stuff you see around our marketplaces.

So I think this is a good time to give them some big kudos and props for representing all authors and bringing home the bacon!

The Full Rates Table

Starting midnight September 30th, all exclusive authors will move to the new rates table (shown below). All exclusive authors will see an immediate jump as well as a quicker progression up the ladder. Best of all, many authors will suddenly be catapulted up to the 70% rate!

As in the past, we’re very focused on creating unique marketplaces of digital content. As such, the rates for people selling their work on our sites as part of a large portfolio of places they sell through, will remain at the same previous non-exclusive rate of 25%. We always welcome these authors to switch over and join us as exclusives to take advantage of the new rates! And remember you can still sell other things elsewhere, we just want the files you have with us to be exclusively available through Envato.

The full rates table, effective 11:59pm September 30th 2010 (Melbourne AEST time):

Exclusive RateSales Volume Required
Non-Exclusive RateSales Volume Required

Happy Birthday Authors!

So on the fourth anniversary since our first marketplace FlashDen first hit the web, I’d like to take a moment and say Happy 4th Birthday to all our authors. Thank you so much for choosing to sell with us. Thank you so much for being a part of our amazing community. Thank you for helping us make the Envato Marketplaces what they are.

One More Thing …

To borrow a line from Mr Jobs, there’s just one more thing. Next week, I’ll be back with a very exciting announcement – a whole new Envato Marketplace! Yep it’s one heck of an August for us here at Envato, so stay tuned to Envato Notes for even more big news!


239 thoughts on “New Permanent Author Rates on Envato Marketplaces!

  1. Fekkin awesome!

    Made my year and now my wife will be joining me to help to get more quality products out of the door it really should mean a great deal to us!

    Oh – and it should mean new shiny badges for us all come end of Sept!

  2. Envato has to be the classiest bunch of individuals to ever grace the web. It’s like an office full of Australian Frank Sinatras and Morgan Freemans.

  3. Yay!

    I thought the rates announcement was going to be some sort of “here’s 1% more for a week for our birthday” thing, this is awesome ๐Ÿ˜€

  4. Holy crap… Looks like I’m here to stay!

    Look for a new full-scale web application, for freelancers/small businesses, and catering to PSD-to-XHTML service orientated companies :-).

  5. Awesome news guys… I feel the need to thank you on behalf of all the authors, including those that don’t visit the blog that frequently… so… THANK YOU! ๐Ÿ˜€

  6. Great news for the authors. Congratulations to the marketplace management team. I see a bright future for these marketplaces. Giving back to the users always helps your chances of surviving this crazy web nowadays.

  7. Thankyou Thankyou Thankyou!!!!!!

    Like the guy above me said, this means even more reason to start creating again but not only that, it means my passive income takes a big jump.


  8. Damn, my birthday is in september, i can consider this to be my present >:D< thanks Envato.

    This is really a great thing to hear.
    Happy birthday authors :D.

  9. As a brand new author (having made about $200 of sales) all I can say is “Wow!”. This is such a massive motivational incentive to really push forward and create some eye-catching products to sell here on, let’s face it, the best digital marketplace on the web.

    Thank you so much for these changes, they will mean a massive amount to a lot of people and it’s great to see that you guys don’t forget where your income stream comes from like so many companies do.

    Many thanks,


  10. Great news for all the authors out there ๐Ÿ˜‰

    Could you also increase the max payment rate? maybe just 1 or 2% but it would be cool for those of us that already are at 70% to hunt for a new rate :)

    1. Sounds great! Since i hit the 70% mark the whole system lost a lot of its playfulness to me, curious what you come up with :)

    2. Exactly ;D I was WOW addicted a long time and I think part of the success of the marketplaces is that they add a playful touch to the wohle system. with badgets, and rates as accomplishments :)

      Would be cool to hunt for something again which somehow increases the income ;D

    3. Of course! That’s the whole idea.. Earning badges is just insanely addictive. Not to mention the rates that obviously get addictive as you earn more cash!

    4. The good thing is that being addicted to say Themeforest pays you top dollar while being addicted to WOW gives you a lot of fake gold and a ruined social life. Well OK Themeforest can also ruin your social life of course but then we just spent the gold on new friends and women.

    5. Kriesi,

      You could mentor other authors. Or maybe write tutorials on our own site and make it pay with ads.

      Great work btw.

    6. I’m with Kriesi! It’d be awesome to see some “uber benefits” for those of us who pioneered the way to the upper echelons of the old tiered system. Ideas:

      *Better exposure or the ability to gain/use points to briefly promote an item.
      *Ad Spots on the tuts+ network (or reduced rates).
      *A few extra percentage points.
      *Tiered flatrate bonus system for some of the mega milestones ($150k, $200k, $250k, etc.)
      *New badges are always fun.

      Either way, this is awesome news for the vast number of authors out there!

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  12. Woooohoooooo … Envato is the way to go .. you guys are absolutely AWSOME!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  13. This just flat out RULES guys.

    You’ve outdone yourself this year once again and I couldn’t be happier with this news. It’s rare to see a company that exceeds their own expectations POURING that money back into the hands of it’s “employees”.

    Bravo, congrats, and a huge thank you to all of you at Envato, especially those Site Managers! :)

  14. This is truly remarkable news! Envato continue to be one of the few truly progressive community driven marketplaces. This is just another reason to keep on coming back. Great work!!! Thank you :) :) :) !!!

  15. Just in time :) I am working on my first HTML template and WordPress theme that’s going to be on ThemeForest. I do have a couple of themes and templates on themeforest that i developed for few authors, so i guess it’s time for me to earn more from my work :)

    I remember back then when i first found out about ThemeForest, looong time ago, the rates ware starting from 30%.

    Now it starts from 50% and all you need is 75K, haha awesome, can’t wait to finish up my items.

  16. Blown away by the new numbers. On first glance I thought 70% was dropped to $225k which would be huge, but going down to $75k is a massive shift! The new rates will translate to a few hundred dollars extra each month. Big thanks to the Envato Site Managers.

  17. Well… this is great news, to say the least! Now I am even more motivated to further put HIQ materials up to Envato. One big high5 to you managers and to all of us authors!

  18. Woo hoo! Yayyy! Absolutely awesome. :) :)
    I have no words to express my joy for this wonderful gift on Envato’s Birthday. Thanks a lot Collis.
    And a BIG BIG zillion thanks to all the site Managers across all Marketplaces. We (Authors) really appreciate your efforts and support towards us. God bless y’all.

  19. Thanks, these are awesome news!

    As an author, I only made a few hundreds, but as an affiliate, I referred over 1500 clients I think, so I am very curious if the affiliate rate $$ will drop, at the cost of the author’s rate?

    1. Hey Liza, there won’t be any change to the affiliate rate! Thanks so much for referring all those users!!

  20. This is indeed a motivating move. This is more fair for the authors. I think there will be more authors coming to the marketplaces, as the rates are good. And the 70 percent rate is easier to get to.

    Great news !

  21. Does this mean that my current rate will be re-calculated based on the total value of sales I’ve made on the Envato Marketplaces so far or these rates will appy to new users only!? Hats off if the current rate is re-calculated..

    Kind regards,

  22. Woohooooo!Thanks! “I’m So Excited; And I Just Can’t Hide It!…”
    Risky decision I guess (massive financial consequences as you mentioned) but all the authors will majorly appreciate this move.
    Keep it up good hearted people of Envato!

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  26. You have no idea how much this helps!
    It’s really encouraging and will keep us authors pushing for greatness.
    Thank you!!!

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  29. Fantastic move Envato! Definitely will help push more themes,codes, plugins to the marketplace! I think it was too low before, as we make the product, and you sell it, so a 50/50 split is so much more fair!

  30. This is so awesome and really feels great that staffs of Envato cares so much for all of their authors. :) Thank You A!!

    Till I joined Envato and started selling, I genuinely knew that this is the only ONE BEST marketplace anyone could ever have throughout the internet for selling their own digital contents.

    Thanks to all the Envato staff members, reviewers and all the authors as well (me too, hehe.) for making all this possible as on today, with their great management, great reviews and amazing digital contents.

    Kind Regards
    Sandip Ganguli
    (Envato Author – Themeforest)

  31. Great news! Thanks to the whole team for this decision, I’m already looking forward to submitting more exclusive items..

  32. OK so can you help me understand because this post is a little bit unclear: Does the $75,000 threshold reset itself each year, OR is is once you reach $70,000 in sales you are set at the 70% commission rate forever…

  33. That’s amazing, guys. No doubt that envato’s market place is the best place to sell my stuff. And all of it is going to be exclusive to activeden. Lets make it grow more and more. Thank you, guys!

  34. Did the managers ever think to tie payouts to supporting authors only?

    By the look of the site, more than a few authors don’t support their work – that is they ignore questions, don’t follow up after a few months and generally don’t support their work. This is a big turnoff to buyers. Instead of rewarding these authors you should penalize them.

    Of course there are good authors who are very responsive, but there are a few in your list above who pass the grade.

    Just a suggestion.

  35. Yes I had this problem when I purchased my second theme from Theme Forest. Tons of glitches and the author was AWOL. He made his money and then quite responding to his clients requests for help. Themeforest don’t require authors to provide support… theme forest what if you provided a gateway that would allow authors to CHARGE a small fee for support? That would give the deadbeat authors some incentive to stay around and answer questions after their theme comes out. Is this the right place to post suggestions?

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