Happy TrueThemes Day

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Note: This post hasn't been updated in over 2 years.


Congratulations to TrueThemes, the latest team to reach Power Elite status by selling an incredible one million dollars worth of items. Since April 2009 they have amassed over 34,000 sales and 1,194 followers while traveling the world, working in coffee shops, and focussing on quality rather than quantity. Well done!

Happy TrueThemes Day!

We asked the man behind TrueThemes a few questions about the journey to the $1,000,000 milestone. Read on to learn how he realized that one man wasn’t enough, how to work effectively without a “proper” office, and how it feels to reach a million dollars worth of sales!


Can you tell us a little bit about yourself and how you got here?

Sure thing. My name is Sean Corey. I’m a 28-year-old (American) web designer currently living in Thailand.

My career as a web designer started in 2003 as a student at the Art Institute of Philadelphia. I studied for four years, and graduated in 2007 with a Bachelor’s degree in Multimedia and Web Design.

During my time at university I worked on a handful of freelance projects, and worked a six-month internship at a boutique design agency. After graduation I landed a job at a Marketing and Advertising firm, where I spent the next four years as their lead front-end developer and UI designer.

I discovered ThemeForest during my time working at the agency. I’d never used WordPress at that time, and really wanted to give it a go. So I put on my big boy pants, got elbow deep in code, submitted the (now retired) Sansation theme, and that’s where this amazing journey began. :)

I started off on ThemeForest as a one-man-band (FiveSquared). After about six months on the Marketplace I discovered how much I truly enjoyed being part of this community, and decided to make it my full-time career.


I left the security of my agency job, and took the plunge into becoming a full-time ThemeForest author. I launched our super-awesome Karma WordPress Theme and my ThemeForest career took a massive turn for the better. Sales started pouring in, support tickets were racking up, and I suddenly realized I could no longer do this alone. This is where TrueThemes was born.

TrueThemes is a three-man team comprised of myself, Miguel Gomes, and Denzel Chia. Miguel is our support manager, and is an absolute rock star at keeping our day-to-day business running smoothly and efficiently. He’s quick on his feet, super smart, and leaves our customers feeling all warm and fuzzy inside.

Denzel is our lead back-end developer and is the absolute muscle on our team. He thinks in zeroes and ones, and can program nearly everything my crazy brain can throw at him.

I’m currently the jack-of-all team member, and do a little bit of everything within the company – UI designer, front-end programming, product marketing, and the oh-so-lovely business and accounting side.


How does it feel to have sold over $1,000,000 of items?

It feels absolutely amazing. It was only four short years ago that I wrote my first ever line of WordPress code. Never did I imagine that I’d be sitting here today writing about reaching the Envato Power Elite milestone.  The money itself is really just a number to me, but the journey it took to get here has been a truly amazing ride.

It means that my bills will get paid and there will still be food on the table. Lol. No, but really, this milestone truly confirms to me that I’m on the right path in my professional career and that my amazing team members are the absolute right men for the job.

How many hours do you spend on designs for the Envato marketplace?

Hmm… tough question. The initial build of our Karma WordPress Theme took approximately six months from concept to completion. I was only a one-man show at the time, and was still learning the WordPress ropes, so this had a much longer completion time.

Our focus these days is product improvement and customer satisfaction, so we don’t spend much time developing completely new products. Our business model is very much structured around quality over quantity. With all of that being said, “Excellence takes time.”


Actually each and every one of our products has been rejected on the first pass. Mostly small tweaks were needed, but we took things in stride and made the adjustments to receive approval. We’ve gained invaluable insight having our products reviewed by a completely impartial third party, and the approval process is something that we have been truly grateful for.

What words of encouragement do you have to any budding authors who want to make Power Elite level?

Don’t compare your beginning to someone else’s middle.

Many of the top ThemeForest authors have years of industry experience being elbow deep in code, working face-to-face with clients, and learning from our past mistakes.

Keep putting one foot in front of the other and always do your best – you will absolutely make it wherever you want to go.

Believe in yourself. You can do it! :)


What is your office space like?

Ah, the million dollar question (no pun intended). These days my office space generally comes with a lovely barista serving up delicious caffeinated beverages, and my trusty MiFi device.

Coffee shops are truly one of my favorite places to work. Just me, my MacBook Pro and a trusty pair of headphones, and I’m off and running. Combine that with the seemingly endless flow of caffeine and the never ending people-watching material, and it’s an environment where I truly thrive.

Back in the States I also have a ‘proper office’ which has a super-comfy office chair, 27″ Apple display, and a killer surround sound setup.

Interior design is my favorite place to find inspiration. There’s something about good interior design, with its powerful combination of colors, textures and patterns, that really gets my design juices flowing.


What is the best thing about your job?

Here’s a word from the whole team…

Miguel: The best thing about my job is the satisfaction we receive from helping our customers achieve the maximum potential with our themes or any of our products.

Denzel: The best thing about my job is that I can do what I like in the comfort of my home office, and at the same time make money without missing out on watching my children grow!

Sean: The best thing about my job is getting paid to do something that I absolutely love. I love the flexibility and remote nature of the web design industry. Being ‘wireless’ affords me the opportunity to collaborate with some of the most amazing talent located all across the globe.


If you could choose any space in the world and create a design for it, where would it be and what would you make?

Branding and corporate identity have always fascinated me, but my career only offered me the opportunity to dabble very little in this area. I would love to work alongside a branding/logo guru to develop a complete corporate identity package for a company.

How do you keep motivated and inspired?


My early career consisted of a daily overkill of active work hours followed by my ‘down time’ of reading articles, following tutorials and furthering my coding and design skills. After a few years I was completely burnt out.

These days I take a much more balanced approach by including a variety of non-technical activities in my life. My favorite hobbies away from my computer screen are drawing, yoga, surfing and swimming. It’s during these times away from the computer that I recharge my motivation and gain new insights and ideas about whatever I’m working on at the moment.

What is the hardest thing about your job?


The balance I just spoke about is truly one of the hardest things about my job. I love what I do, I can do it from anywhere, and there’s no such thing as ‘normal business hours’. This trifecta of awesomeness makes it very challenging to unplug, step away from the computer and truly enjoy all the beauty that this world has to offer.


Is there anything else you would like to add or say?

Thank you.

Thank you to every single one of our customers. It’s only through your support that we’re able to continue on this amazing journey. You absolutely rock!

Thank you Collis. Thank you Cyan. And thank you to the entire Envato team.

Your vision, hard work and persistence has made the Envato Marketplaces what they are today and you guys have literally changed the entire landscape of my life. You guys are a huge blessing in my life, and I truly thank you for all that you do.

Stay true.

  • http://graphicriver.net/user/igalaxytheme iGalaxytheme

    Wow, Good Luck guys.

  • http://themeforest.net/user/dunhakdis Joseph Gabito

    Bro…. you are AWESOME!!!!!

    • http://themeforest.net/user/dunhakdis Joseph Gabito

      you inspired me more.. :D. I’m so happy seeing authors like you getting achievements like this!

  • Rita Lorraine

    I purchased your Karma Theme, and though I haven’t launched my website yet, I love the feel and the flexibility. Plus I’ve had to ask a few questions, and your customer service is top-notch.

    Congratulations on being Number One!

    Rita Lorraine

  • http://www.katana.ir mojtaba ghorbani

    good luck guys
    i love theme forest and true theme .
    but i can’t buy karma theme . because i cant buy with peypal :(

    but , good luck and happy to you

  • rebecca

    😀 Great work guys!

  • http://withemes.com Withemes

    Congratulations! So admirable! :)

  • http://themeforest.net/user/saputrad Deni Saputro

    A really great and inspiring achievement!

  • http://graphicriver.net/user/meisuseno meisuseno

    congrats 😀

  • http://codecanyon.net/user/Miguel_Vasquez Miguel Vasquez

    Congratulations TrueThemes! 😀

  • rebecca

    Just so everyone knows, the gorgeous photos were taken by a talented Marketplaces buyer. You can check him out here


  • http://www.wildchildstudios.com VIVEK

    Great Work….CONGRATS GUYS…. :)

  • as_moderateur


  • http://giovannifilippi.com Giovanni

    Congrats! What an amazing accomplishment.

  • http://jeffkastner.com Jeff

    Amazing. Congrats on the well-deserved success!

  • aed

    nice inspired; great and congratulation

  • sam


  • http://theme-fusion.com Muhammad Haris (@mharis)

    Congratulation guys on the big achievement.

    Keep rocking!

  • http://www.bdthemes.com Selim Rana

    Wow, many many congratulation!

  • http://2code.info/ vbegy

    Wow,congratulations man :)

  • http://themeforest.net/user/Softwebmedia Softwebmedia

    Awesome Work….Congratulations!!!

  • http://qass.im Qassim.Dev

    Good luck.

  • strokesaiful

    Congratulations TrueThemes! 😀

  • http://themeforest.net/user/bdayh Amr Sadek

    Congratulations :)

  • http://www.guiwidgets.com guiwidgets

    Congrats GUYS! Great and inspiring work. Keep it up :)

  • http://jogjafile.com/ JOGJAfile

    Congratulations Mate :)
    Great work !!!

  • http://matharuwebsolutions.com/ jaspreet

    I got motivated to learn wordpress coding. Congrates for big success:)

  • http://premiumwptheme.info Dhaval

    wow, Congratulations!

    keep rocking…

  • Carlos I

    Congratulations dude! and Thanks for inspiring others to folllow your road!

  • John

    Parabêns amigo! Você merece. 😉

  • http://capitalh.ir/ CapitalH

    Wow. Congrats TrueThemes.

  • http://www.beauxthemes.com Yann

    Congratulations! Keep up the good work and enjoy being “wireless”.

  • http://audiojungle.net/user/Amaksi/portfolio Amaksi

    Good for you! I hope on our side of the truck will turn over with the million!)

  • http://webinane.com Webinane

    They people deserve it as they worked really hard to reach this milestone, i am deeply impressed by their performance.

  • http://www.harnishdesign.net Harnish Design

    congrats 😀

  • http://codigoadicto.com/ Anthuan Vasquez

    Congratulations guys!, inspiring work :).

  • http://design-what.com 90Box

    Awesome Work!!! : – )

  • http://www.mikestratton.net Mike Stratton

    We love you man!

  • http://www.inspectmag.com Inspect Magazine

    Great persons make great products! You are number one! Keep it up!

  • http://imoddesigner.com iModDesign

    Congratulations TrueThemes :)

    This park is Lumpini Park?

  • http://themeforest.net/user/JoNa/portfolio?ref=JoNa JoNa

    Really awesome accomplishments, congratulations!

  • http://graphicriver.net/user/gfxnav gfxnav

    Congratulations TrueThemes! Good Job !

  • GoodLayers

    Congratulations! 😀

  • http://www.cupeltech.com Vinod Dalvi

    I liked your motto “Quality over Quantity” :)

    Hearty Congratulations…!!!

  • http://www.progettoimmagina.com niccolofalaschi

    congratulations!! 😀

  • http://www.cube3x.com cube3x

    Awesome achievement and great theme. All the best for your future :)

  • Sidd

    I am sure that such a post as this inspires a lot many others out there. Today spawns thousands of more attempts at making it into the Forest 😀

  • Irene

    All the best !!!!! The future it’s your!!!

  • http://www.themesm.com/ Neu

    Congrat True Themes with your achievement. All the best

  • http://themeforest.net/user/EffectiveLab EffectiveLab

    Congratulations TrueThemes!

  • http://designorbital.com MS Najam

    Truly inspiring for newbies!

  • Saqib

    Congrats Sean.

    Keep rising :)

  • http://mintithemes.com minti

    Inspiring! Congratulations!

  • http://graphicriver.net/user/inspirapkd Inspirapkd

    Hearty Congratulation. True inspiration. All the best.

  • Mohammad

    Congratulations Sean.
    I hope to be like you

  • http://graphicriver.net/user/dotnpix?ref=dotnpix Dotnpix

    Congrats TrueThemes… :)

  • http://www.wohllab.org Stephen Brian

    Congratulations Bro. Keep up the good work.

  • Sergiu

    Keep it up guys! Honest, down to earth interview answers. Kudos


    Great, lovely works! Congratulations!!

  • http://www.crealab.sk CrealabSK

    Great work! Congratulatio! :-)

  • aminn

    Congratulations! 😀

  • http://themeforest.net/user/redworx?ref=redworx redWORX :: Creative Media

    Congrats to TrueThemes! Great success :)

  • http://herotec.me herotec

    Congratulations TrueThemes!

  • http://audiojungle.net/user/regardtnel?ref=regardtnel Regardt Nel

    This is so damn inspiring. It just shows, once again, that we are the masters of our own universes and that if you work hard and preservere you can achieve almost anything.

    All the best guys.

  • ImanGM

    Wow! Congrats! :-)

  • http://crunchpress.com Aqeel syed

    Congratulations guys! Very inspiring, I love that!

  • Muhammad Hamza Asif

    :) Congrates :) Looking for such sucess in future for me tooo 😉

  • http://themeforest.net/user/LioIT Mr Lio

    Congratulations TrueThemes :)

  • WildFoox

    Great work man and you have a great team ! Keep working like this :)

  • http://videohive.net/user/addeystock/portfolio Addeystock

    Huge congratulations True Themes..Well deserved :)

  • http://www.smfaplus.com Faraz Ahmad

    Amazing Work! Congratulations.

  • Edendom


  • http://red-fat-cat.net Artem

    Wow! Congrats! :)

  • http://www.gefundenwerden.at/ gefunden werden

    Respect Team!

  • http://xdesigns.net XDesigns

    Congratulations!!! very inspiring and great work !

  • http://rene@renefranceschi.com Graphikos

    Congrats True Theme ! The next step is 2 Millions ! 😉

  • http://www.webmakers.com.ng Tayo

    Congrats and good luck!

  • booitalia

    CONGRATULATION !!!!!! :)

  • Granth

    Congratulation guys, good work!

  • http://identitysquare.ie/ Daniel Paul

    Congratulations! :)

  • http://graphicriver.net/user/etikau etikau

    Congratulations guys! Amazing work! Good luck :)

  • http://www.mekshq.com Dusan | Meks HQ

    Awesome stuff!
    Good job!

  • http://www.seventhqueen.com Seventh Queen

    Great work! Congratulations !!! :)

  • http://audiojungle.net/user/StereoHive Paul

    Congratulations TrueThemes! with more success to come Im sure.
    Truly inspiring, good to see that you kept that quality all the way.

    Stay Beautiful!

  • http://gautamthapar.me Gautam Thapar

    Inspiring! Congratulations!! :)

  • http://www.responsivemiracle.com ResponsiveMiracle


    Amazing and inspirational story. Karma theme is one of the best in wp marketplace.

  • http://chanhungco.vn/ vat lieu chong tham sika

    Congratulation guys! ::D 😀

    Good jod and good luck to you!

  • http://chanhungco.vn/ vat lieu chong tham sika

    Amazing Work! Congratulations.

  • http://Www.aetherthemes.com Aether-Themes

    Great achievement! Congrats and keep up the good work!

  • Evgeny

    Thanks guys, I believe that many people just get together with envato reach such heights! ))

  • http://www.mediageni.com Vidal

    Amazing job!

  • http://fadamakis.com fotis

    Very inspirational. Thanks for sharing.

  • http://scx.web.id SCX

    Amazing!!!!! Quality over Quantity, Excellence Takes Time… !!!
    Good Luck!

  • Valeo5

    you are AWESOME!

  • http://www.serversfree.com Serverio

    Nice job guys!

  • http://codecanyon.net/user/greenline greenline

    This is impressive and very inspiring! Thank you for sharing your success story and good luck with your future projects!

  • Sabeer

    Congrats. Let it reach newer heights

  • http://stormcandy.co.uk Alex Dixon

    Nice inspirational read fella :)

  • Abdul

    Amazing job.

    Congratulations from all the way Somalia :)

  • djjeep

    Awesome news,guys! 8) Good luck in the future! 😉

  • http://graphicriver.net/user/ideaofart/portfolio ideaofart

    Awesome work guys… Congrats to TrueThemes! :)

  • http://www.vindiatechnologies.com Venkatraman.C

    Congratulations guys……… Great………

  • http://www.yasserhum.com Yasser

    Good job, congratulations! wish you all the best.

  • http://andwecode.com Bijay Pakhrin

    Awesome!!! Congratulations guys!!

  • http://videohive.net/user/sasindu Sasindu Hewage

    thanks for inspiring me!!! Good Luck !!!

  • http://graphicriver.net/user/tamiq tamiq

    congrats :)

  • http://www.audiojungle.net/user/migueljl Miguel

    Congratulations mate! :)

  • Bluevisuals

    Congrats! You guys are an inspiration.

  • Ev

    Very inspiring! Congrats, guys!

  • http://www.mwthemes.pl dzoj

    Amazing job, congratulations!

  • Luke

    Congrats guys! Awesome achievement, keep up the great work!

  • Manuel

    Very happy for you guys! congrats!

  • http://themerox.com/demo ThemeRox

    Congrats bro. Great job for a long time. Keep it up :)

  • http://raphaellove.com Raphael Love

    That is purely a sign of dedication to quality work! Kudos to you and those that you have provided your gifts to! :)

  • http://www.computerheros.com Taswir Haider

    Good to see the awesomeness. Congrats. :)

  • http://charithwelikala.com/ Charith

    Congrats guys!

  • http://webloggerz.com/wordpress Ansh

    Congrats… thats so admirable…

  • http://matharuwebsolutions.com/ jaspreet

    pls unsubscribe me

  • http://www.truethemes.net TrueThemes

    Thanks so much everyone for all the kind words. You’re all rockstars! :)

  • http://www.digitlimit.com Emeka

    Your guys just motivated me. Thanks a bunch!!!

  • http://themeforest.net/user/contempoinc?ref=contempoinc Chris Robinson

    Congrats guys!

  • http://cpthapa.com.np cpthapa

    Congratulation True Themes Team !

  • http://www.wordpress-template.it woodos


  • http://PhilLarson.net Phil Larson

    Great interview and great wisdom. “Don’t compare your beginning to someone else’s middle.” I love that. Congrats!

  • http://duckduckgo.com eS

    true work, true results, awesome work.. Stay true.. xD

  • http://creativemanner.com ozgur coruhlu

    Congrats guys!

  • Brandt Solovij

    Amazing accomplishment guys – well done

  • http://yeedeen.com Vincent

    Congrats guys! Keep it up.

  • http://www.kitchen18.com/ Abhishek

    This post motivates all Creators here, that the sky is not far, just work u will get there!


  • Maria Milky

    Amazing Work! Congratulations.

  • http://www.jasonbates.co.uk Jason

    Amazing! congrats! Keep up the fantastic work! Great inspiration

  • Nuno Silva

    This is very motivational.
    Loved it. Congrats!

  • http://audiojungle.net/user/megustamusic MeGustaMusic

    That was an awesome interview! Congratulations

  • http://www.forumrenkli.com/ Forumlar

    Good luck..

  • http://www.globalamadeustravel.com LaDonna Farrow

    Congratulations! Your story and advice are a great inspiration to me and I’m sure many others. I am a purchaser of your Karma theme and I’m very glad to be a part of your milestone achievement.

    Here’s to the next million…

    LaDonna Farrow

  • http://about.me/gilbert.ramos Gilberto Ramos

    Felicitaciones! El trabajo bien hecho siempre rendirá frutos.

  • http://www.themeonhai.com alia

    Congrats :)

  • Marcus T.

    very inspiring! I am same age as you and plan on doing the same thing!

  • http://corporateskills.co.uk Sheraz Alvi

    Inspiring guys very well done for making bold decisions and sticking to them in early hard times. Needs a strong head and a lot of belief. WELL DONE!

  • Patrick


  • Eric Breuers

    Congrats guys! What an amazing achievement over such a short period of time.

  • http://www.ejawatankosong.net eJawatan

    Great job!

  • juanmita


  • http:/meme-maker.info/ victor

    congrats , another inspiring story

  • http://pixelcoder.net Abdur Rahman

    inspired me from your work. I just spend lots of time but had not idea how much time to spend on one theme development.

  • http://www.hugstudio.net Sargatal

    Thanks for inspiring. Congratulations from the heart.
    Keep on fire!

  • http://iamdesigning.com designthemes

    We are all happy to be in envato family. where everyone lives their dream life. You are one of the best!

  • http://www.truethemes.net TrueThemes

    Just want to give another thank you for everyone’s heart. felt words.

    You guys absolutely rock.

    Cheers :)

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  • http://www.webtechelp.com/ Rezan Ferdous

    Rocking 😀