Happy stmcan Day!

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Note: This post hasn't been updated in over 2 years.


Congratulations to Tolga (stmcan) for reaching Power Elite status after selling an amazing one million dollars worth of items. He joined the Envato Marketplaces in April 2009, and since then has amassed over 30,000 sales and a thousand followers while avoiding peak hour traffic, and working where and when he likes. Incredible!

Happy stmcan Day!

We asked Tolga a few questions about the journey to the $1,000,000 milestone. Read on to learn how he came to make the brave decision to become a Marketplace author full time, how he hired a support team, and how it feels to reach a million dollars worth of sales!


Congratulations on becoming a Power Elite author! Tell us a bit about yourself and how you got here.

Thank you, I am really honoured to join the Power Elite group. My name is Tolga, and I’m a web developer based in Ankara, Turkey. I’ve been in the business for over 14 years, and started my career as a freelancer while studying business administration at the university. I founded a boutique web design agency right after my graduation.

Those were really tough years in terms of finding customers. Convincing a customer of the advantages of a website for their business was harder work than actually developing the site. Until four years ago, I was involved in hundreds of corporate projects for different sectors, which has given me a considerable amount of experience seeing the business owner’s perspective, helping me to understand their expectations of a website.

As the years passed by, the demand for websites has rapidly increased, as has the customers’ eagerness to get involved in the projects. The hard work shifted more towards trying to explain what can or cannot be done with the current technology, and what should or should not be done. I wasn’t always successful. Sometimes I ended up making websites with designs I did not approve of. In the end, making project-based websites lost its charm.

My job requires a computer, internet access, and an understanding of the customer’s needs, so I always thought wrestling with the rest seemed like waste of precious time. I tried to find a way to minimize (or even demolish) home-office-home travel during rush hours, endless meetings and phone conversations, lengthy presentations for each job, and unnecessary paperwork.

I was already looking for ways to sell website templates online, and thankfully I found Themeforest. Six months after publishing my first product, I made what I call “a brave decision”, ending my partnership with the agency, and started working from my home office.

I currently work alone on development, and have a small team for after-sales support, which functions really well. I have to thank Neo for running this team, as well as the rest of the team for being really good at providing support.

I use a room of my house as my office. I have computers and a few project testing devices on the desk, and other than that my office is full of photos. Sometimes, I jump out to my back garden, or go to a coffee shop to reply my emails.

I don’t have a daily routine for work. I usually start my day replying emails, and then I work on updates to published themes, and develop new theme projects later in the day.


It takes that initial leap of faith to make the jump! How does it feel now, to have hit the $1,000,000 total sales mark?

Really great! More than anything else, this figure is strong evidence that I made the right decision. At the same time, it means that tens of thousands of people around the world appreciate my work. The pleasure and the responsibility of this is hard to explain.

I’ve worked very hard to reach this level. It is true happiness to see and experience the results of my hard work. I enjoy working this way, and will continue for years, if keep working hard. The milestone gives me motivation to constantly work harder on my new projects, and improve the quality.

I am able to work for many hours without losing my concentration. I usually work for about 16 hours or more a day for about two months straight, before publishing a new theme. Once everything is on track with the theme, I try to reduce this below 12 hours a day in effort to spend more time with my family.

Hard work is a common theme amongst Elites. Have you had designs rejected before, and how do you overcome that?

Of course! When I submitted my first HTML template, I was very sure that it was going to be accepted with a thank you message, but Jarel from the review team rejected it. I owe him a huge thank you though, because he was very kind, and guided me in the right direction.

After a couple of rejections I figured out how the system worked. I never thought to stop trying, because the reviewer and the entire team convinced me that I am working with a serious company.

I guess everyone must be aware of the importance of creating something new, something of high quality, and providing great support. It’s also important that the product you create must solve the problems of the potential clients.

If you don’t have an answer to the question, “Why would people want to have this product?” then you must keep working harder until you have that answer. Envato is an incredibly big marketplace, and creating the right product within this environment will definitely result in lots of sales.

stmcan's best-selling theme, RT-Theme
stmcan’s best-selling theme, RT-Theme

How do most of your designs begin?

As a first step, I decide on a target sector, and then I develop ideas and work on them. Sometimes I follow an idea into the night,, and come up with a design. However, I’m usually not impatient, and continue to work on the design until I really like what I see on the screen.

Even while choosing a stock image for the demo website, I sometimes come up with a bag full of new ideas. In my opinion, if you are in a good mood, anything might give you the inspiration you need to visualize the ideas that you brainstorm about. At least that’s true for me.

I discuss my designs with the support team, and they contribute to the new theme also by dropping their invaluable thoughts and ideas on the table.

And what keeps you motivated?

Planning our baby’s future motivates me adequately. Also, I keep receiving messages from my customers such as, “When will your next theme be published?” This keeps my motivation at an even higher level. In fact, if you visit ThemeForest every day, you’ll come across plenty of work that could inspire and motivate you.

You sound very passionate about your work! What do you love the most about your job?

My job requires creativity and self-devotion. It’s the best job in the world if you are totally free, but could be the worst job if you had someone constantly directing you.

That’s why the best thing about my job is being able to work on my own projects when I want and where I want. Plus, I am able to spend time with our newborn baby, and play ball with my dog during my breaks.

Okay, so what about the hard stuff – any blockers?

In my opinion, the hardest thing about my job is being organized. In a matter of seconds I might call it a day, or I might end up working non-stop for days, with only a couple of hours of sleep. One week I might work during the daytime, and the next work at night. There’s no maths to it.

And sometimes I miss being able to have a nice chit chat with a colleague working at the next desk, and just talk about regular stuff.

Our remote staff would no doubt agree with you! Have you ever dreamt of designing for any one thing, or maybe a place in particular?

I think I would create designs that involve animals. One example would be a design for a zoo.

Lots of animal fans at Envato too! Any message for your fans? 😀

I couldn’t be happier to be part of this outstanding community, and am really grateful to my customers for making all this happen for me. I’d like to thank the amazing Envato team for developing this great Marketplace, the other authors for establishing such a great competitive environment by producing fantastic products, and my wife for her everlasting support.

I can’t wait to share my new items with you. Thanks, everyone!

  • iGalaxytheme


  • Theitdegree

    Congrats. You are on top of it.

  • Mooyong

    awesome!! Congrats
    You are my iDol 😉

  • Merry christmas sms

    This is really amazing. Awesome man. Congrats. Good luck

  • Muhammad Haris

    Great interview, I like the new interview process, it was a delight to read.

    Congratulations Tolga, keep doing great work!

  • Beaux Themes

    Great job Tolga! Keep up the good work.

  • Masum Shoun

    Congrats for your hard work!

  • WebdesignBoom

    Great work! Congrats Tolga 🙂

  • Anup Kumar

    Congrats bro! Superb work!

  • Braunson

    Congrats and a great article.

  • AmeerAtrash

    Congratulations & Good Luck! 🙂

  • Shaie

    Congrates Tolga. All the best wishes to more success in the marketplace 🙂

  • T20


  • Cube3x

    Congrats for your achievement! Your hardwork payed. We are on your way. Just a few million dollars to reach the destination 🙂

  • Scott

    Great work ethic, Tolga, and your dedication has totally paid off. Your personal story is a great reminder about not giving up and being focused on doing something you love and having the desire to be successful at something you’re good at.

    If ever you’re missing someone to chat to, come chat to us in the forums! It’s like the biggest virtual office in the world where like-minded designers, developers, musicians and creatives across all our Marketplaces can all come together and learn from one another, inspire one another, and do it with a smile on our face. Glad to have you part of our community and we wish you the best of luck in the future on our Marketplaces and most importantly of all, with planning your baby’s future. Many congratulations, Tolga! 🙂

    • Travis King

      +1 to Scott’s comment. We’d love to have you on the forums if you just need to chat or hang out! 🙂 Big time high-five Tolga!

    • Thanks Guys! It’s awesome to be part of this amazing community 🙂

  • Zuabyer Rahman Sayem

    Congrats man! You are Awesome! how did you do that? :O

  • Iman

    Congratulations Tolga! 🙂


    Congrats Tolga !!

  • Harnish Design

    Congrats!!!! Keep it up!!!

  • Selim Rana

    Congrats bro 😀

  • Usman

    Congrats!!!! Keep it up!!!

  • Wasif


  • Wasif


  • Muhammad Arifur Rahman

    Congratulation 🙂 Great achivement

  • eklotan


  • Mizanur Rahman

    Congrats bro 😀 mate

  • Coach Armstrong

    Congratulations. Keep it burning to the PEAK!

  • Awat Alizadeh

    Great job Tolga! Keep up the good work. I very very happy for you

  • FarmakonMusic

    Congrats man!

  • Berkan Şahin


  • qr intan

    Congrats mate! great revenue

  • Mr. Shabir


  • Pantho Bihosh

    Cngrts Tolga… 🙂

  • Remi

    Congrats! 😉

  • Rohit

    Congrats !

  • Sajib Jeckson

    Great Work Man. Congratulation!

  • Hartech Softworks

    Really good motivation for the rest of us

  • Helen

    Congratulations Tolga, keep doing great work!
    Theme Dutch team

  • Gyanu Basnet

    Wow! Great, Congratulation and best wishes for further progress too.

  • soufiane safrouri

    Congrats mate 🙂

  • Misel D.


  • Effective Lab


  • Bijutoha

    Hello I want to make my self like you Tolga Stmcan ! If possible ? please shear some advises .

  • Patrik (Kokot)

    Nice man!

  • Paulnomade

    Congratulations 🙂

  • saiful islam

    really awesome man….. i inspire to see him…..

  • Nice man ! Congrats for your hard work! You keep me motivated ! Hopefully I will catch you soon :))

    • Asad Ali

      Me too 🙂
      Soon….. 🙂

    • Tahmid

      I am very new developer. And just struggling to submit my first design. But I wish one day I will be also a Man like you.
      Congrats…….. for your Big Achievement 🙂

  • Congrats man!

  • Sayeed

    Congratulations. Your achievement inspired us.

  • congrats stmcan

  • wow Cngrats man !
    i will there soon hahahahaha

  • Congratulations to respected author. Appreciate your Hard working. :):)
    Cheer up for Tolga (stmcan)..
    Have a nice day…

  • Mehmet HAZMAN

    hell yeah!

    congrats! mate…

  • Nice Work Man 😉

  • JoNa

    Amazing work! Keep it going 😉

  • Nice man, really motivated, you deserved… Cangrats 🙂

  • Congrats man!

  • Thank you very Much 🙂

  • Congrats Tolga! / Tebrikler hak ettiğin yerdesin 🙂

  • simcoolus

    Congrats mate… I am a Themforest, CodeCanyon and Photodune customer. I think its about time i became an author. You have just inspired me 😛

  • Luke

    Congrats, well deserved!

  • Congrats guys!

    Somehow the banner in ThemeForest says “stmcan” day but with “templatesquare” thumbnail 😀

    • Adrian Try

      Thanks for letting us know, Deni. We’ll get that fixed. I’ve passed that onto the Melbourne team, though they’re on holidays today. It’s Melbourne Cup Day.

    • Dan

      My bad, apologies for this one Tolga!

      All fixed up now 🙂

  • Congrats!!!! Keep it up!!!

  • Enes

    Congrats 🙂

  • Truly motivational mate. Your comments on organization/sleep schedules is spot on lol.

  • Inspired Man, That’s paid for your effort and hard works, Congrats!

  • Congrats brother! Great work!!!

  • Amazing interview and lifestyle. Congrats to Tolga!

  • Great Tolga… grow up!

  • Congrats stmcan 🙂

  • Big congratulation!

  • really inspirational ! Congratulations

  • Parv

    Congrats & Good Luck!

  • Shane


    Yep, l can really relate to this remark….

    “After a couple of rejections I figured out how the system worked”.

    Been there done that!

    Once you have figured it all out, then the sky is the limit!

    Great interview!

  • dtbaker

    Congrats! I’ve used a few of your themes for clients and they were great 🙂

  • Congrats!

  • Desislav Antonov

    Congratulations 🙂

  • Sarbjit Singh Grewal

    Congratulations my Friend 🙂

  • thinkdev


  • Congratulations!
    Wish one day I could be like you 🙂

  • Deceno

    Congratulation bro!!

  • Congratulation stmcan 🙂

  • Congratulations! You keep us motivated. =)

  • Excellent Man! Congrats 😉

  • Excellent Work! Congrats 🙂

  • zafer acar

    Tebrikler kardeşim! Bir türk’ ün böyle üstün bir başarı elde etmesi beni gururlandırdı! 🙂 Bir o kadarda motive oldum çok teşekkür ederim! 🙂

  • Ram

    Congrats Tolga 🙂

  • jitu

    Congrats man!

  • Congrats bro. You have done a super duper great job. Keep up the great work. Hope you will achieve your next milestone of 2 million soon.

  • big congrats

  • Webhost4lifereview

    Real Nice! Congra.. Sir!
    Real Amazing and 1 million is only a beginning..

  • StrokeSaiful

    Congrats 🙂

  • main


  • Only because your theme “RT-16”, i met a wonderful market “Evanto”.
    Congratulations on a great achievement!

  • Maston Mbewe


  • Congratulations, TOGLA you really deserve more 🙂

  • orbizsoft

    Good Luck !)

  • Beautiful pictures

    Congratulations man ! !!

  • joe

    Congrats man

  • Wow congrats Tolga – 1 million of anything is ALOT and it’s $$$ !

    it i did my calculations correctly that equals roughly 55 sales per month !

  • Ashley Pearson

    So, how much did this make for Envato? 🙂

  • Razvan

    Congrats mate!

  • asMix

    Congrats, well deserved!

  • you are really inspire me. and thank you for shearing your all grate time for us. 🙂

  • oksrider

    very very congrats!

  • cam balkon

    I’m happy for you Tolga, i wish you continued success.

  • kushal chaudhari

    Hi Congrats dude keep up..

  • aminn

    Convincing a customer of the advantages of a website for their business was harder work than actually developing the site.

    It’s True.

    Best Job, Congratulations!

  • AKM Borhanice

    Congratulation bro!!

  • Congrats bro. 🙂

  • Congratulation! 🙂

  • Mario

    Wow, total congrats, I totally feel ya on the part about clients, I’m there now, trying to break free. This is an inspiration to get there.

  • Congrats!

  • Vin


  • AlauddinSarker

    Congratulations on a great achievement!

  • Congratulations and keep up the good work!

  • AirTheme

    Congratulation! 🙂

  • Wow, that is the dream of everyone here!
    You give some people the motivation to do the same thing;)
    Keep it up!

  • as_moderateur

    Nice guy !

  • alfian


  • Best of Luck!!

  • Congratz mate:)

  • arx

    Congratulations! Great work!

  • Onur duyduk, başarılarının devamını dileriz…

  • Congratulation Tolga! 🙂

  • Glenn

    Great work, congrats 🙂

  • Abi tebrik ederim.

  • Miguel


  • Great! You inspired me with your words and success. Congrat man.

  • Ionut Irimia


  • Md. Eunus Khan


  • Congratulations !! :)))

  • muzammil

    Great i love hard worker like Tolga!

  • Congratulations for your impressive achievement Tolga!

  • Sithu

    Congratulations..Tolga… you deserve it.. Keep going in your dream..

  • Leupsi

    Congratulations Tolga! Great portfolio, you really deserve it! 🙂

  • Congrats Tolga. Inspirational achievement indeed!


    Supreme class! Greetings!

  • Congrats Tolga! / Tebrikler, hepimize ciddi bir motive kaynağı oldun.

  • WOW, Congratulation STMCAN!!

  • congratulation.

  • Happy stmcan day!
    Well done mate!

  • I congratulate you! 🙂

  • Great stuff!!!

  • Maximilian

    Congratulations 😀

  • Congratz man 🙂

  • Omar

    WOW ! I wanna be like you 😉

    Congratulations 😉 🙂

  • Congrats master! 🙂 I admire you!

  • a talented man that knows how to work hard deserves admiration!

    Thumbs up, Tolga!


  • Congratulations man !

  • Congratulations!.. Amazing work, good luck!

  • congratulation man…. go ahead….

  • dzoj


  • Jose Menjarez

    So happy for you Toga. What an accomplishment and testimony to your work. Keep em’ coming!

  • this is going to be fantastic, i got heavy inspiration, keep go on

  • awesome, great work

  • dimitris


  • Wow!! )) Congrats!!

  • graphics4444

    congratulations! way to go…epic WIN. Keep up the good work.

  • Wow, congrats! Amazing portfolio by the way!

  • graphi’k

    Congrats , very impressive work !!

  • franceschi_rene

    Congratulations 🙂

  • Amazing and inspiring. Congratulations.

  • hell yeah!

  • Truly inspiring! Hard work always pays off. Respect ***** 🙂

  • Mohammad Amine

    Salam, of course it didn’t come from no where, keeping hard work is a very important factor to hit it, may ALLAH give u better 🙂


  • Codingbean

    Awesome job, man! Keep up the awesome work! *virtual fist pump*

  • Joshio

    congrats man

  • Congrats, Tolga! 🙂

  • Futonge

    He deserves it. Happy for you!

  • gioska

    WOW 😉

  • Congrats, Tolga, you really made brilliant works. That helps me a lot. Really happy to be a minor contributor to the sales of US$1,000,000.00

  • Perfect ! Good luck in the future !

  • Fantastic! Congratulations!

  • Nj Animator

    : Congratulations man :

  • Edison

    Congrats man! Hope you can do another million soon!

  • Wow.. Many more best wishes for you. 🙂

  • namistudio

    Excellent! Congratulations!

  • Tebrik eder başarılarınızın devamını dilerim.

  • Congratulations!!!

  • Gaute

    Congratulations! You are an outstanding designer.

  • Napi91


  • Great story! Congratulations!

  • WildFoox

    Congrats dude and the ideea to create a design for a zoo is very cool and many sales from now on ! 🙂

  • UJ-pro

    Congrats Tolga!

    A great and deserved achievement for hard work. 🙂

  • Seref Baba

    I am proud of succesful and self-sacrificing for your work and Team together .
    You are a man of your dreams anyway!!!
    Be happy and live with so cute baby and Family..


  • Thank you very much everyone for these awesome comments 🙂

    • Tolga

      Tebrikler Tolga!

  • Alex

    Congratulations on your success! Keep up the good work. 🙂

  • ZirconiumAudio

    Thanks for an example! Success in further work!

  • Congrats! Tebrikler! Simple and good looking templates must be the golden point.

  • Congrats! Keep it up 😀

  • Congratulations!
    Amazing work! Keep it going,
    Is equal to a Turks world. 🙂

  • Khalid Hasan Zibon

    I am really inspired! Though I am a Graphic Designer, but really inspired by the interview!

  • Congratulations! Enjoyed reading the interview.

  • Tebrikler Tolga!

  • Congratulations! Tebrik ederim Tolga Bey, nice 30.000 lere… Gece gündüz çalışmanıza şahit olan biri olarak daha nice başarılara imza atacağınıza eminim.

  • Congrats and Best of Luck…

  • Aleksey from Russia with love)

    Congratulations! I hope it was easy.
    Because money is not worth our hard work. 😉

  • Tebrikler Tolga! Paintball işimiz için en çok satan temanı uzun süredir kullanmaktayız, harika bir iş çıkarmışsın. Go Ahead!

  • Congrats, well deserved!

  • Xaniar

    You look so happy.
    Congrats man , you are my dream ! :XD


    Congratulations ^_^

  • Congrats … great work .. 🙂

  • Nenad

    Congratulations on this fantastic achievement… Keep up with the good work!

  • Tebrikler Tolga! Congratulations Tolga! Well deserved achievement, keep em’ coming.

  • Congratulations! Tolga. It takes a lot to reach this level. You should be proud of yourself. Keep up the great work!!!

  • Congratulations on your achievement and welcome to the elite team 😉

  • Greatness is for those who are willing to put in the hard work!

    Well done Tolga & team, I bought 2 of your themes and really cannot wait for the next one! Keep it up champ!

  • Ashis

    You Really Genius. Awesome Works.

  • great work and acheivement. dedication well paid off.

  • Awesome ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,


    Salute boss….

  • …i love to read this milestone interviews. When im close to the end i am always ready for my Next Envato Item 🙂

    They are always very inspiring.

    Congrats mate! For your work and for the baby.

  • Adam P.

    So inspiring and motivational. It looks like you worked hard and therefore this is a very well deserved achievement. Congratulations.

  • Congratulations .

  • Jewel Mahmud

    Man really you deserve the Congrats!!!! Really it’s a motivational and amazing performance.

  • Congrats! you hard work and your gain.

  • Really so great!!!

  • John McCullough

    Congrats. Awesome work. Keep making the web beautiful.

  • Aminul Islam

    Owa! Congratulations!



  • WPbootstrap

    very inspired … Congrats..

  • Shammi


  • ফয়সাল ইমরান

    Congrats Man….


    Congratulation man…………..

  • Really Great news, Congratulations!

  • Md.Rasheduzzaman

    hello…… congrats go ahead

  • burak

    i am so glad that you had reached power elite status. your story is very inspired. you are from ankara, turkey . i inhabit in ankara too. congratulations. keep going

  • Congratulations to respected author. Appreciate your Hard working.
    Cheer up for Tolga (stmcan)..
    Have a nice day…

  • Yuvraj Khavad

    Congratulation Man.!!!!!

    Your interview is inspirational

    Thank You ….!!!

  • Happy New Year

    It is inspirational!
    Congratulations 🙂

  • Tolga Kaprol

    Adaşınız ve meslektaşınız olarak sizi kutluyorum.

  • Mohammd Sumon

    congratulation to you!!!!!!

  • Ali Aydın

    Gurur duydum. Daha büyük başarılarda adınızı duymayı da umuyoruz.

  • Love Inspirational Quotes

    It is awesome!
    By the way, Congratulations 🙂

  • Well done, very inspirational!

  • Congratulations Bro, make it $2,000,000 😀

  • Tebrikler Tolga bey. Gurur duyduk..

  • well done … keep it up

  • Congrats for your hard work!

  • Adrian H

    Very inspiring read Tolga, keep up the great work.

  • He had read Jiddu Krishnamurti. I saw that on his bookcase. lol