Happy Pexeto Day! Marketplace Author Sells $1,000,000 Worth of Items

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Note: This post hasn't been updated in over 2 years.


Congratulations to team Pexeto who have reached Power Elite status by selling an incredible one million dollars worth of items. Since joining ThemeForest in August 2009 they have amassed over 30,000 sales and 1,524 followers. And all of that achieved while working whenever and wherever they like, focussing their attention on projects that interest them. Well done!

Happy Pexeto Day!

We asked the duo behind Pexeto a few questions about the journey to the $1,000,000 milestone. Read on to find out the secret behind their success, what makes Pexeto special, and how it feels to reach a million dollars worth of sales!

Congratulations on becoming a Power Elite author! Can you tell us a little bit about yourselves and how you got here?

Thank you, it’s a great honour for us to get to the Power Elite level. Pexeto consists of two developers—one of us is the main designer and front-end developer, and the other one is a front-end and back-end developer.


Before we started creating themes on ThemeForest, we were studying Computer Science at university and working as a developer and designer for another company. We have always had the dream of setting up our own business and creating our own products, which would allow us to work on what we want, and realize our own ideas.

Initially, one of us started creating graphic designs on GraphicRiver. This was a very good experience in stock marketplaces, so after a while we decided to join our forces and start creating templates on ThemeForest. We decided to test the market as it was just starting to peak.

We both had some experience with WordPress, so it made sense to take the next step. Although we had never worked on joint projects before, it was very easy for us to start working together—luckily we made a good team.

How does it feel to have sold over $1,000,000 of items?

It is truly unbelievable! Everything happened so fast. We can still remember the days when we were refreshing the browser every minute and getting so excited when we got a single sale. It is an amazing feeling to know that there are so many people all over the world that use our themes.

What does this milestone mean for you both as an author and designer?

It means a lot to us. It was a tough decision to quit our daily jobs and start working full-time as authors on ThemeForest. It’s an incredible feeling to see that the risk we took and all the hard work we invested, eventually paid off.

We see this milestone as a confirmation that we made the right choice and that we should continue following this path.

How many hours do you spend on designs that you sell on the Envato Marketplaces?

It really depends on what we are working on. Sometimes, especially a few weeks before we release a new theme, we work about 15-17 hours per day. The rest of the time we try not to work more than 8-10 hours per day.

Generally, creating a WordPress theme takes us a few months. With every new theme we try to improve our existing framework and implement new functionalities.

Have you had any designs rejected and what did you do about it?

Yes, some of our items were initially rejected, especially in the beginning when we were new to ThemeForest. Nowadays we spend a lot of time—during the development of the theme and after the theme has been finished—performing multiple tests before releasing a theme.

We think it is very important not to get disappointed when an item gets rejected, but to look at it as an opportunity to create a better product. We value the reviewer’s suggestions and view them as a helpful tool in improving our themes.

What words of encouragement do you have to any budding authors who want to make it to the Power Elite level?

If you are really keen to become a Power Elite author, you need to look at it as a long-term job. You need to be persistent and willing to work hard. Take care of your customers. It’s very important to provide good customer support service and always listen to the customers’ feedback.

Also, when creating a theme (or another product), try to implement something that will differentiate it from the others. It may be the design style, or new functionality. With so many themes out there, it’s hard to create something unique. Invest a significant effort in doing so.


What is your office space like?

We don’t have a standard office. Most of the time we work from home—we just have regular work desks in the living room. We also travel a lot, and work from different locations.

We like to think that our office is where our laptops are.

How do you get inspiration for your designs?

The inspiration usually comes from different sources, which are very often not web-related. Besides the usual web galleries, we also love package designs and print designs. Sometimes it is the functionality that comes first, and then we try to create a design that will suit it well.

We usually have at least two projects that we work on at the same time, and very often while working on one project we get ideas for the other one. We also get some of the ideas (mostly functionality-related) from our customers’ feedback.

What is the best thing about your job?

We love this job because it gives us the freedom to work on what we are passionate about, and realize our own ideas. Sometimes we spend months developing a new theme or creating functionality, and it is the most rewarding feeling to see our customers appreciating our products.

Another component of our job that we really enjoy is the flexible working hours and ability to work from home. It’s great to be able to work on what you like, whenever you like, and wherever you like!

If you could choose any space in the world and create a design for it, where would it be and what would you make?

There are many interesting ideas that we can think of, but if we have to choose one, that would be to design the floral carpet of the Grand Place Square in Brussels.

How do you keep motivated and inspired?

We don’t really need anything specific to motivate us—we love our job very much, and that’s the main thing that keeps us going.

And of course, Envato does a great job with the Elite program, which adds to our passion to get to the next level.

What is the hardest thing about your job?

The hardest part of the job is product support—both customer support and after-release maintenance of the product. We provide customer support to our theme users, and try to help them with any inquiries they have, which takes a significant amount of time. Fortunately we have two great support members that help us with all of this work, and we can dedicate more time to updating our themes or creating new ones.

In addition, maintaining the themes after release can sometimes be difficult. We always have to ensure that our themes are compatible with the latest WordPress release, third-party code, and all major browsers and devices, which often requires a large portion of our time, and lots of additional work.

Is there anything else you would like to add or say?

We would like to thank Envato for giving us the opportunity to be a part of this community and for everything the Envato team does for us, the authors. Our lives have changed significantly since we became authors on ThemeForest, and we are very appreciative of all the efforts everyone puts in to improve and develop this Marketplace.

Also, we would like to thank all of our customers for choosing our themes, and for their support.

  • Juan David

    Congratulations, like you motivates us to continue!

    • 123go

      it seems the WP-Boom sells !
      just 20.000 deals by the first five rating sells !!!

      … and there are many hundert millions WP-installations,
      who did not know, that they would also need your offers here !!!!

      should I need some of the “mummy’s little helpers”
      some of the”daddy’s big-once”
      TO STARTUP to the moon-mars / money-married ???


  • Australia

    Congrats from the 422 Australia Team. Magnificent effort

  • Serasker


  • PressLayer.com

    Congrats! Pexeto

  • pixelgeeklab


  • jona

    I’m definitely looking forward to become a Power Elite author myself!
    Congratulation again 😉

  • ivios

    congrats!!!! thats awesome

  • Damien

    Great achievement guys – well done!

  • newkarir

    Good Luck

  • Muhammad Haris

    Big congratulations to both you! An incredible achievement indeed.

  • Dhaval

    God job Pexeto..Keep it more and more.

  • Syafiq Zaimi


  • Michael Lee

    Congratulation on this great achievement!

  • Misel D.

    Congrats Pexeto, well deserved!

  • Naresh

    Congratulations Pexeto! 🙂

  • Istomin-Stroganov


  • Alexander

    Great Author! Congratulations 🙂

  • SeventhQueen

    Congratulations Pexeto! We also started like you as a team of two and this is so great!

    Keep up the good work!



  • redWORX :: Creative Media

    Congratulations to this great success! Wish you lot of luck in the future!

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  • Remi

    Congrats, that’s a huge step!

  • Metrothemes

    Congratulations !!!! 🙂

  • Rony

    Congratulations Buddy! 🙂

  • rakesh kumar

    Congratulations my dear, keep it up. Your work always inspire me to do something very special.

  • arifur rahman

    great achievement, congratulation 🙂

  • Mampel


  • capitalH

    Congrats to both of you. It’s because of people like you that keep our hopes up and try even more.

  • Javier

    Congrats!!!… Happy Pexeto Day!

  • Alex_rich

    Congratulations guys!

  • iobe

    Congratulation buddy… i hope i have sales like yours sometimes

  • Ahmed Tawfek

    Congratulations 🙂

  • Yann

    Congratulations Team Pexeto!!! Keep up the good work

  • Miguel

    Congratulations!!! 🙂

  • Congratulations, I love your designs, Pexeto

    • SP

      hay what is your mail id or what is your profile name on graphicriver

  • Congratulations! Also, this kind of interviews always been a motivation for everyone.

  • Congratulations 🙂

  • good job guys, glad to see you followed your passion and it paid off.

  • wowww!! congrats for achievement!

  • Congratulation!!!!! Have a nice day. 🙂

  • Congratulations, you totally deserve it ! Great work!

  • Sam

    This is truly inspirational. Great going you two!

  • Hats off. Congrats!

  • Fire fx

    sir /mam

    Congratulations…….,You are my inspiration

    Thank you

    Fire fx

  • Labpixel

    wow!! really impressive!
    Congratulations on this great achievement 😀
    good luck!!

  • Beginners Luck

    I am sooo happy for you! Your support is the BEST and your products are top, top notch. Great work! 🙂

  • Congrats!!!

  • Eiad

    Congratulations more will be coming insha’Allah

  • WOW, Congrats!

  • playdesign


  • Congrats guys!

  • Congratulations!!!

  • Congrats mate!…well done =)

  • Just say

    Woo !

  • “..we love this job because it gives us the freedom to work on what we are passionate about, and realize our own ideas…”


    Very inspiring! Congratulation, Pexeto…

  • Gadget Original

    Congratulations!! Congrats for achievement!

  • Congratulations! 🙂

  • arimanodo

    Congratulation, Pexeto…
    good luck!

  • Ionut Irimia

    Congratulations to Pexeto!!!

  • Jonas


  • Jac


  • bolpent


  • as_moderateur

    Congratulations !

  • Congrats Pexeto! Like your work, keep on rocking.

  • Artem Grebentshicov “Graal”

    Congratulations! Very good job!

  • Great work Pexeto, I decided to try my luck also on themeforest 🙂

  • Parv


  • rod

    Wow !! Great work congratulations…

  • dileep

    Congratulations pexeto!

  • I’m glad for you! Congrats Pexeto!!

  • GoodLayers

    Congratulations! 🙂

  • Graphicon

    congrats Pexeto….. 🙂

  • Jimmy Teo

    Congratulations guys!

  • I’m glad for you! Congrats Pexeto!!

  • VMel

    Bought their themes and the support is great!

  • Sremac

    Congratulations 🙂

  • Congratulations on your good luck!


    Congratulation 🙂

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  • max

    congrats Pexeto,best regards

  • Very Interesting and inspired Dear ,Very very Congrats!!!!!

  • behzad


  • ThemeForest

    Really nice job, it’s such a amazing amount of sells ! Great work, all the best for the future 😉

  • Congratulations…..Rocking Work

  • allkhanan

    Congrats !!!!

  • Congratulations! 🙂

  • It’s funny to find out “refreshing the browser every minute and getting so excited when we got a single sale” applies to me as well.

  • crew55design

    Congratulation Pixeto…

  • Mindaugas

    Pexeto – the best one!

  • Congratulations! You are a great Inspiration!

  • razailarbi

    Congratulation!!!!! nice & great work, i like it.

  • Congratulations! well deserved !!

  • Pretty cool! Congratulations!

  • WorldMusic

    Congratulation guys!!!
    Nice work!

  • Congrats! 😀

  • alestemple

    Congratulations Pexeto!

  • Great achievement, +1 follow from us. All your passion and hard work is confirmed by this result. Regards!

  • Congratulations!!!

  • beautiful work, congrats 🙂

  • Enhorabuena!!!! o congratulation 🙂 !!
    De parte de todo el equipo de Svcid

  • Milena

    Congratulations! Keep up with good work!

  • Congratulations! Well done!

  • Awesome, huge congratulations! 8)

  • Medartimus

    Really impressive!
    Congratulations and good luck!!

  • Designare

    Congratulations! 😀

  • deadro

    Congratulations! Ago I bought your two themes. I am very pleased with them, especially DANDELION is timeless and everyone likes. I wish you many success in further development.

  • Congrats!Ya happy for you.

  • Vasily

    Cool guy!!! Let`s make second million with your reat jobs)))

  • Respect!

  • Congrats man! Deserved! 🙂

  • Fiddy

    Congratz guys 🙂

  • sumedh

    congrats …. :-)great achievement

  • Venza Studio

    Congratulaaaaaaaaaaaaaaaaation 🙂

  • differentguy94

    It’s very nice, congratulations
    Best regards from Saudi Arebia

  • djjeep

    Congratulation!!!!! Have a nice day. And hope yours next level will be soon! 8) Good luck!

  • egotype

    Congrats Dude…great job. 🙂

  • WebDesign

    Congratulations Guys.

  • Noman Gulzar

    Great! congratulations!

  • Faith

    Congrats! The first three themes I bought were Pexeto themes — they were lovely and made it easy to get started even though I was a total WordPress newbie at the time!

  • Congratulations

  • YourServant


  • Congrats Pexeto! Happy Pexeto Day!! 🙂

  • Congratulation mate… 🙂

  • vanmon

    Cool.more power to your elbow.

  • Amazing and a great inspiration:) Congrats!

  • You making Great Job, guys! Congrats!

  • Congrats! Keep up the fantastic work!

  • Congratulations, this is indeed a great achievement.

    I hope you scale it up by adding in my employees and provide better support like Avada theme maker did.

  • I use some of your themes and they are fantastically well made and professional, congratulations on the milestone, very inspiring for the rest of us!

  • Wow.Great… Congrats to Pexeto.
    And thanks to Envato for provididing ,perfect platform and quality traffic that make it happen!

  • WOW. Another power! Congrats!

  • welldone guys

  • Congratulations and happy for you guys. You are doing great job, this is the way!

  • Congratulations…. Happy Pexeto Day!! 🙂

  • Congrats man :). Really all about your hard work.

  • Sepatu

    Very inspiring and Congratulation to pexeto. 😀

  • SD


  • illych

    Congratulations guys! +5!

  • ahav

    congratulations guys, thumbs up!

  • Congrats, pexeto! To the next $1,000,000 sales!

  • congratulations! 🙂

  • Wow !!! Congratulations and keep on !

  • Well done guys 🙂

  • Andy

    It is amazing when you look at different industries that the web has created. 10 years ago this $1m wouldn’t have happened!

    Congrats & good luck for the future 🙂

    I think Envato need a pat on the back on these special occasion

  • Keep up the good work!

  • It’s amazing! Respect & congrats, guys!

  • Congrats. Wish you all the best!

  • John

    Parabêns equipe pexeto. Continue assim 😉

  • Excellent guys bro!
    Keep rocking with excellent themes, Good work pays off!

  • Congrats there!

  • Congrats, keep up the good work! 🙂

  • Dario_DE

    Excellent congrats! One thing I am wondering. Is your secret of success your 25 hours day. And to be honest I am little bit jealous that you have one hour more than the rest of the world.
    When working 15-17 hours a day and 8-10 hours spare time this is a freaking crazy 25h day hahaha…!
    Go on and take care cause having one hour more per day might shorten your life…

  • Congrats to both of you. You guys are a great source of motivation/inspiration for a fresh author like me. Keep rocking guys.

  • Congrats to both of you. You guys are a great source of motivation/inspiration for a fresh author like me. Keep rocking guys.

  • Katie

    Hard work pays off! Great news Congrats!

  • Unarguably astounding. Well done to both of you.
    Keep up the good work.

  • GhostArt

    Congratulations!! We are waiting for your second million! 😉

  • Congratulations 🙂

  • We just wanted to say thank you all for your comments and your so kind words! You guys are so supportive, we really appreciate it 🙂
    Wishing all the best to everyone!

  • Congratulations! What a success! And interesting to see that you also get a lot of inspiration through other sources.

  • Really motivating.Congrats to the author and Thanks to the Envato team

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  • iGalaxytheme

    Congratulations. Pexeto 🙂 GoodLuck for your works! Have a nice day.

  • Helen Souness

    Amazing work, congratulations Pexeto

    Really happy you hit this milestone and that you are enjoying your lives as authors!

    Here’s to the $2 million mark!

    Helen 🙂

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  • I am so motivated by this article , it funny how other people success motivates me and it continue to drive.Congrats man!. and i am sure you open an incentive route for many

  • Candy

    Very inspiring story, Congrats on your success! , 1 million $ is a lot of money and your did it!, this is so motivated