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Living in Milan, being a “Photoshop nerd”, wanting to travel the world, and “Create what you may need for your work, automatically someone will need it too.” This week we meet Gianluca Giacoppo (Giallo) from GraphicRiver.
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Tell us a bit about yourself. Where are you from, what do you do for a living?
My name is Gianluca. I’m 25 years old and I’m from Milano, Italy.
I work as a Designer at Chapeaux!, a creative agency based in Milano. I’m mainly a photomanipulator, but I design web layouts and graphic material. I’m also into 3D animation and motion graphic design as storyboard designer: everything wich deals with digital and multi-media creativity is my daily bread.
I don’t have a fixed role: I vary from designing complex 3D animations, to producing wall posters, from projecting websites to producing of web banners. I’m a very uncommon designer since I’m into everything wich deals with digital and interactive media design.
I’m “famous” inside my agency for being a “Photoshop Nerd” because my main skills belongs to photomanipulation/matte paint and I know everything wich deals with Photoshop, due to the massive use I made of that software in the past. The photoretouch and photomanipulation is actually the creative process I love most, and in the future I’d like to become a master with that.
Anyway three years ago I graduated in Industrial Design at the Politecnic of Milan, learning everything about the design of a concrete product: from the study of the target to the creating process… Well I’m really trying to do everything.
If you want to see a bit of my work, check out my profile at DeviantArt.
Which marketplaces do you belong to? What types of files do you sell?
I belong to GraphicRiver: I mainly sell Photoshop Actions and Photoshop Layer Styles, but I also sell a few web kits, a mock-up template and a Web background Set.
I haven’t created many files: in general I prefer quality instead of quantity. When I have an idea I create a file to be sold in the market. If I don’t have an original idea or something I think is useful, I don’t create anything.
How did you get started? Have you had any formal training?
I graduated in Industrial Design, which has nothing to do with Graphic Design: I learned everything by myself online.
I learned how to use Photoshop participating in Photoshop Contests at www.pxleyes.com (as a beginner). Then I met GraphicRiver in December 2009, and I started to understand more about Graphic Design and Web Multimedia. I mainly learned everything on the job and trough online training.
Describe your home workspace.
I work on a very basic HP notebook which is quite enough at the moment. My desk is always dirty and full of trash and old things, and there’s always a mess around. I like it like that!
I’ve also a Wacom Bamboo which helps me creating some kind of hand effects. I’d like to have a professional workspace one day, but actually my notebook is enough.
At work I’ve a very nice white desk, a tree and a powerful desktop computer!
Describe your creative process. What steps do you normally follow to create your files?
When I have an idea I scribble it on paper, and then I make a web search to what’s around and what’s still not on the Web. After acquiring more information I think about the timing of the creation, and I start to create the files.
The presentation is always a great part of the job: usually the most important. I try to make everything the most customizable I can.
What is your advice to other authors regarding how to create a successful portfolio?
I don’t think I’ve still a successful portfolio, but my tips are:
- Create what you may need for your work, automatically someone will need it too.
- Don’t copy other designers. You’ll not succeed and waste your time.
- Work on the presentation: buyers buy the presentation after all (like at the supermarket).
- Let people know about your file: use social networks like DeviantArt.
- Describe your file and use proper keywords, or nobody will find your file.
What do you do to market your files?
Nothing particular: I use social networks like Behance, DevianArt and the Adobe Market. I name my files properly, including the presentation JPGs, so that search engines will easily index them. I describe my items the best I can. I tweet the items… Once!!
What are your three favorite files, and why do you like them?
It’s definitely my favourite. One day I decided to create an image processing Photoshop Action which could do better than expensive plug-ins… and I made it. It doesn’t matter that people will rarely find this at GraphicRiver, but hey this works and I use it everyday and my whole agency use it. Awesome for me.
The first file I created for Graphicriver was a Photoshop Action which is able to create a layered, ready-to-use icon from an image, with one click. Buyers liked that, so I decided to move on and create similar items. Now I’m very satisfied. These actions are really useful and a success for me.
My first attempt in creating a Web Elements Kit was also a featured item of the week. I put a lot of work into this file and I had to mention it. It’s also selling quite well. I think it’s really complete, 100% vector and very cute.
Apart from yourself, who is your favorite marketplace author, and why do you like them?
- Silenceplease. He has a great modern style, and is also my connational. =)
- Vatesdesign. Such a clean and elegant style.
- Raincutter. His files are original and very artsy.
- Philmo. I like his “dark and technologic” style.
What do you do in your spare time?
I go out with my girlfriend, with my friends, I play sports… I’m a very normal man. I like to have fun anywhere I go: at work, outside, in the disco… I try to be happy.
I’m recently thinking about studying abroad or to going abroad working, to have amazing new experiences and to expand my horizons. I like to play arcade videogames sometimes and, whenever I can, I go outside my polluted city.
My dream is to work as a freelance genius designer in some tropical island… I’ll do it!!!