Note: This post hasn't been updated in over 2 years.
Over on the Tuts+ Premium blog, Skellie has listed 20 Must See TED Talks for Creatives. This is one of them.
“It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples.”