Happy GoodLayers Day!

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Note: This post hasn't been updated in over 2 years.

Congratulations to our 5th Power Elite author GoodLayers! GoodLayers is actually a team of two and is Envato’s first designer/developer duo to become Power Elite authors*. They have been members of the Envato community for a mere 2 years. In that time they have been hard at work creating a portfolio of 24 items that has sold over $1,000,000 worth. We think that’s pretty impressive. :)

Happy GoodLayers Day!

We asked John from GoodLayers a few questions about their journey to the $1,000,000 milestone. Read on to find out the secret behind their success, what makes GoodLayers special and how it feels to be the very first two person team to reach a $1,000,000 worth of sales!

Hi John, thank you so much for chatting with us. Can you tell us a little about GoodLayers and how you got here?

In April 2010, when I was doing my design internship, I accidentally found a ThemeForest banner on a web gallery. This was the beginning of everything. I played around on ThemeForest and was really surprised, I didn’t even know that this kind of business existed. I saw that people were creating templates, selling them and that it was making them really good money. I saw this as a good opportunity to earn some money while I was studying but it was not that easy.

Because the WordPress category was the most popular, I decided to create one. At that time, I didn’t even know what WordPress was. I only knew HTML/CSS/PHP. I had to study WordPress and create everything from scratch.

It took a long time to get my first approval which was on Feb 2011. After that, I kept releasing WordPress themes. I loved doing this and realised it was my dream job. Everything started changing and I decided to form a team on November 2011.

I heard that my very close friend from university (Matt) was going to quit his job. He’s a very clever coder, so I asked him to join me and we had a GoodLayers team! We divided our duties into design and development. When he first came on board, he didn’t even know what WordPress was either but he’s a very quick learner. We decided to change the whole framework and it took only 2 months to finish our first theme together.

The theme we created was ‘Modernize‘. We were really surprised at what a success it has been, ever since it was approved it has been selling like crazy. We had no idea it would go so well and would sell so much.

How does it feel to have sold over 1 million dollars worth of items?

It’s truly amazing. Honestly, the Power Elite Level didn’t even cross our minds before. It’s like a dream. It’s only one and a half years since we graduated from University, we never expected that we would be able to reach this milestone at this age.

This will change the attitude about ‘Working at home’ for many people around me, especially our parents :)

What does this milestone mean for your team?

It’s very difficult to choose the job you want to do for life, especially when it is a self-employed one, which naturally is more risky than a 9-5 jobs. My parents used to push me to find a regular job after I graduated but I asked them to let me prove that I could do this. Reaching this milestone confirms our belief that we chose the right path and it is absolutely the best thing we’ve ever done. This milestone also encourages us to improve our products in the future and we will also try harder to serve our customers when they have problems.

How many hours do you both spend on designs for the Envato marketplace?

We work about 14 hours a day. We both spend the first 2-3 hours on customer support and we get huge amount of support tickets each day. After that, we will focus on the latest project and then spend the last 3 hours on customer support.

Usually, it takes about 1 week to finish a PSD template (sometimes up to 2 weeks! depending on our mood and how inspired we are at that time). After that the coding process which takes about 1-2 weeks and when we finish coding it takes another week to finish and make sure that the theme is perfect. Usually it takes 3 weeks to create 1 theme.

Have you had any designs rejected and what did you do about it?

Of course! After the first rejection I felt so discouraged because I put so much effort in and thought that it would be approved for sale. I was really depressed and stopped doing any more work for a couple of months. Then one day when I was about to graduate and I thought ‘I need to do something for the future.’

I looked back and thought that there was still a possibility of creating themes for ThemeForest, so I decided to continue the project. I got another rejection, but I decided no, I’m not giving up again. I tried so hard, I tried to understand why the theme was rejected and why my design was not good enough. I put much more effort into the design to improve it. After 7-8 rejections I got the first approval, I felt so relieved and that first approval pushed me to improve my skills for the future.

We still get rejections on our themes, we’ve had about 6-7 items that have been rejected before being approved. We have to give thanks to reviewers for those rejections, they made our themes much much better, seriously! :)

What words of encouragement do you have to any budding authors who want to reach Power Elite level?

Firstly, for people who want to be a ThemeForest author, please do not give up. When you get rejections try not to let it get you down. You have to accept it and take it as suggestion to help improve your work.

As for new authors on the Envato Marketplaces and other Elite authors who want to reach this milestone, right now, we can say that you are on the right track. Try to find the strongest point of your work. Give each of your projects your care and attention. The most important thing is to not copy the others. If you follow this advice we believe that one day you will reach this milestone too! :)

What is your office space like?


It’s just a small room, it’s actually a renovated storeroom. We mostly work from home, so our room is filled with our personal and comfy stuff. We usually take a nap or play a musical instruments to relieve our stress. It really helps when you have been continuously working for a long time. :)

Recently, we have just decorated our room with a small christmas tree and some christmas stuff :)

How do you both get inspiration for your designs?

There are many sources for the inspiration, mostly from ThemeForest. Many authors here inspire us A LOT. You guys are so amazing :)

It motivated us a lot to see that many authors here have been successful. Since before we started, we saw many successful authors, especially Christian (Kriesi) and Peerapong. They’re really clever coders and designers. I was really amazed… “How could they do that!?” It’s very inspiring.

Many authors here can work from home, choose their own time to work, have no boss and still have enough money to take care of their family. Most importantly they can have more time with the people they love. It’s such a great job. It feels really good to be a part of this great community. We also love to dig into dribbble, Forrst, some web galleries and Twitter too.

What is the best thing about your job?

I think the best part is that we can actually put our ideas into products and show it to people around the world. We’re really appreciative when someone praises or likes our work. It’s truly worth our effort. It’s fantastic to be able to do what you like, anytime, anywhere, whilst being able to earn a living too.

There are many good things working as a team. You can share your ideas together and work on the area you are specialized in. When you find some problems or are stuck with something, you have someone to help you get through it.

We do have a few conflicts, but we usually solve it by talking it out reasonably. We also respect each other’s opinion and work, which is why everything goes smoothly.

If you could choose any space in the world and create a design, where would it be and what would you make?

We would like to create a very nice GoodLayers sticker and sneakily stick it on every Envato staff laptop! 😛

What is the hardest part about your job?

I think it’s the responsibility. You have to constantly put yourself to work and motivate yourself because there’s no one to order you around.

Work life balance is hard to manage when you are self-employed. We sometimes find ourselves working insanely until the early hours of the morning and waking up in the evening. Sometimes it is completely the opposite and we barely get anything done in a day.

Thanks for inspiring us with your experience, is there anything you’d like to say to the Envato community?

We’re glad to be a part of this warm community. :) When I first started on ThemeForest I often had problems and questions and every time I couldn’t find the answer I would ask people here. They always gave me a lot of help, for that I’ve got to say thanks to the many cool people in this community.

We would also like to give many thanks to our customers for choosing our themes. We truly appreciate your support and hope our themes will be useful for you. You’re a big part of our success.

Thanks to the reviewer for all rejections and approvals. It pushes us to improve our works. Without you, we wouldn’t have been able to make it this far.

Thanks to all Envato staff for hard working and keep improving this place. You make this place the greatest home for all web creators.

Last but not least thanks to Collis, Jun and Cyan for deciding to start this Marketplace, 6 years ago and making it possible for everything today. :)

On behalf of everyone at Envato and in the community we want to congratulate Goodlayers on their amazing success! Happy GoodLayers day everyone!

*As Power Elite authors, GoodLayers receive a day in their honor and a special Power Elite care pack including a Power Elite ring.

  • http://www.webbu.com Webbu Design

    Congratulations GoodLayers!

    • http://www.wpfix.org/free-wordpress-installation-and-setup/ Wpfix

      Congrats Goodlayers :)

  • http://www.lementstudios.com mafloral

    Wow dudes, congrats for this insane accomplishment.
    All the best and keep on keeping on.



  • http://www.mariogembell.com/ Dannie Herdyawan

    Woooow, cool, congrats GoodLayers . . . . .

  • http://about.me/jakew Jake

    Holy moly that’s awesome! Congrats!


  • http://graphicriver.net/user/MAOV Mario Madjarov

    Congrats, buddy!
    Keep up the good work. 😉

  • http://ronpassaromusic.com Ron

    Congratulations! Really inspiring interview as well!

  • http://bestwordpressbusinessthemes.com/10-best-wordpress-themes-2012-june/ Top WordPress Themes 2012

    Congratulations! Keep it up!

  • http://www.webiinn.com Abdullah Shafiq

    Congrats GoodLayers !

  • http://graphicriver.net/user/mitdralla/portfolio mitdralla

    Very inspiring, congrats.

  • http://www.purtypixels.com Rich Tabor

    Congrats guys!

  • DeFocusFMG

    Congratulations! Best wishes as always!

  • http://bigdaddyswebsitedesign.com Jacob Eads

    I love goodlayers! They have ALWAYS been a favorite of mine!

  • http://graphicriver.net/user/cengic_adis cengic_adis

    i just wona say Congratulations!

  • http://themeforest.net/user/hsynorg/profile hsynorg

    Congrats GoodLayers! It’s perfect!

  • http://zozoui.com zozoui

    Congrats good job!

  • http://themeforest.net/user/Jozoor/portfolio jozoor

    Congratulations!!! , GoodLayers

  • http://www.seraphimchris.com SeraphimChris

    Congrats guys! Another inspiring story! :-)

  • http://videohive.net/user/addeystock Addeystock

    Congrats mate.Well deserved

  • http://www.igenerator.com.au Generator

    Incredible achievement. Really well done. Keep it up :)

  • http://graphicmule.com Godserv

    Congratulation. Great Job.

  • http://thememass.com George Michael

    I used some themes from GoodLayers for my clients. They are so happy. Good work!

  • http://www.zeunestudio.com Sandez

    Wooow what a great achievement! Congrats GoodLayers!

  • http://themeforest.net/user/maskeenan Maskeenan

    Congratulation, mate…!!!

  • http://www.premiumwd.com premiumwd

    awesome accomplishment, good will and fortune for you in the future as well!

  • http://www.bdthemes.com Selim Rana

    Congratulation GoodLayers Team we are so much inspired to read yours interview.

  • http://videohive.net/user/zakzak008/ Mohamed Zakzouk

    wow really this is amazing, Congratulations dude. I wish to be a millionaire like you some day :)

  • http://hacerapps.com hacer apps

    this are the story’s that keep me motivated on fallowing my dreams

  • xnorpix

    Congrats mate.Well deserved

  • http://www.sunrgb.com osunoo

    Congratulations!the more effort you make,the more youearn~I’ll never give up my job on VideoHive~

  • http://www.lioit.com LioIT

    Congratulations :)

    In fact GoodLayers Themes is the best templates that are sold in ThemeForest :)

  • http://iqrx.info/ Ibrahim Quayum RX

    Congratulation 😀

  • http://www.multipixels.net Decneo

    This will change the attitude about ‘Working at home’ for many people around me, especially our parents

    I like this sentence, anyway Congratulations!

  • http://wpfuse.net WP Fuse

    congratulations GoodLayers! You deserved it. :)

  • http://idefixx.cz Patrik


    GL themes are awesome and guys have really good customer support.

    I’m happy to be one of your customers.

    Keep up the good job John & Nao 😉

  • micol leva

    i like it, please come here: http://www.tamhinh.com

  • http://www.acesoft.ca AceSoft

    Congrats guys, it was an awesome achievement and I wish good luck to reach the next milestone very soon :)

  • http://jae.hk James Wong

    Congratulation! This certainly makes me want to submit more files to GraphicRiver.

  • http://www.microstockman.com MicrostockMan

    Well done guys, very impressive indeed.

  • http://www.edigitaldreams.com Suresh

    Congratulations! ..we are so much inspired to read yours interview. this will motivate us to do more.

  • http://envato.com Adrian Try

    Wow. Congratulations guys!

  • http://www.vnmingle.com VNMingle

    Congratulations GoodLayers!

  • Jason

    Congratulations !!!

  • Kris

    I am one of those 1st 20 people that purchase “Modernize” from GoodLayers. It was nothing I have seen done by any author at that time. Congrats GoodLayers Team!

  • http://smartdatasoft.com smartdatasoft

    Congratulations :)

  • http://www.wpthemezone.com/ Dawson

    Congrats guys, I’m always a big fan of GoodLayers and its innovative themes. Way to go :)

  • http://www.graphicpond.net abraj

    Congratulations GoodLayers!

  • http://themeforest.net/user/vntux KangarooThemes

    Congrats GoodLayers!

  • http://videohive.net/user/c0nfuzzle AlmondF

    Congratulations GoodLayers! Your story is very inspiring. :)

  • http://www.imartsolutions.com wins

    Congratulations ! inspired with you so much, keep it..:)

  • http://graphicriver.net/user/behzadg behzadg


  • http://graphicriver.net/user/olimx SP Senthil Kumar

    Many Congratulations Good Layers. Inspiring.

  • http://www.videohive.net/user/mised/portfolio?ref=miseld Misel D.

    Congratulations on achievement.

  • http://codecanyon.net/user/liviu_cerchez Liviu Cerchez

    Great story and accomplishment. Continue to do what you do and things will be alright. Thank you for the good advice and Happy GoodLayers Day!

  • aminn




  • Istomin-Stroganov


  • sakib

    “What is the hardest part about your job?

    I think it’s the responsibility. You have to constantly put yourself to work and motivate yourself because there’s no one to order you around.”

    truly agree and lauging like lol

  • http://www.okathemes.com Atif

    Congratulations!!! , GoodLayers, Really Inspiring :)

  • http://www.premiumwptheme.info Dhaval

    congratulations GoodLayers.

  • http://premiumwpthemes.org/ Vanessa

    Very inspiring, congrats guys!

  • http://kaptinlin.com kaptinlin


  • http://graphicriver.net/user/redworx?ref=redworx redWORX :: Creative Media

    Congratulations GL! Very great!

  • wozzabikes

    Great story, well done to you both! :)

  • Victorchik

    Congrats GoodLayers!

  • http://www.barayuda.web.id barayuda

    That’s awesome GoodLayers 😀
    Congratulations !

  • http://revaxarts.com Xaver

    Congrats buddies! Your works is awesome!

  • http://syedaqeel.com Aqeel Syed

    Congratulations guys, great work :)

  • http://premiumwpthemes.org/ Caroline

    Congrats guys!
    You really deserve the ring :)

  • http://www.friskweb.pl Lukasz Bachur | Friskweb

    Guys, keep going this great job! :) Congrats!

  • Zeljko


  • http://www.mekshq.com Dusan | Meks HQ

    Great job!
    You can go to deserved vacation 😀

    • http://graphicriver.net/user/djjeep djjeep

      Yeah, congrats! 😉

  • http://graphicriver.net/user/flash-infinity Muhamed Mamdouh

    Congratulations maaaaaaaaan, I got 1000$ till now, and going to get the 1,000,000 ASAP 😀

  • http://www.thriyioglu.com thriyi


  • http://themeforest.net/user/TemplateRockers/portfolio?sso TemplateRockers

    Hey GL! So great to hear this. Really this is so motivating to all of us. How do you handle the issue with the elite power ring? Monday to thursday the dev guy and on friday to sunday the design guy? 😉 Best wishes and regards Marcos

  • http://derrybirkett.com Derry Birkett

    Congrats GoodLayers, you make some real nice stuff. I’m working on a WP Theme right now, it’s taken so many months to learn WP properly etc. Like you say, it’s so much work I’m dreading the review process, I’m sure there’ll be things to improve but I really need to get this theme out there… so I’d better get back on with the job.

    You guys are inspiring! Hope to join you one day in Power Elite and make great great products.

  • http://www.mitgux.com Mahieddine Abdelkader

    Congratulations guys!

  • http://themeforest.net/user/2experts Akhtar

    congratulations GoodLayers!

  • http://philmorrow.co.uk Phil Morrow

    Congratulations! Hugely deserved.

    5 Power Elite authors though now… It’s beginning to get crowded at the top 😉


    Congratulations on the road bright and luck in the future …

  • http://themeforest.net/user/cmsmasters cmsmasters

    Fantastic achievement! Congrats!

  • http://themeforest.net/user/DryThemes/portfolio DryThemes

    Congrats buddy! Well deserved! A great milestone…

  • http://audiojungle.net/user/SoundFix Sam Speakman

    A truly motivating story, showing what can be achieved through Envato. Congratulations guys! :)

  • http://adsense-plans.blogspot.com intertarik

    Fantastic achievement!

  • http://www.texturepalace.com Szabolcs

    Hi Man, You are amazing!!

  • Ace

    wish you many-many happy returns of the milestone, and even better ones.
    Keep up the good work gents.




  • http://graphicriver.net/user/ideaofart ideaofart

    Awesome… Congratulations GoodLayers! :)

  • Enquilo

    Wow! To hear that you only started to sell last year really makes me motivated to start taking this more seriously! Thank you for this inspiring interview, Envato!

  • http://www.webmax.co.il moshe ovadia

    It’s Great!!
    anjoy & fun (-:

  • http://codestarlive.com Codestar

    Congratulations GoodLayers! 😉

  • Alex

    Congratulations, GoodLayers!

    • http://audiojungle.net/user/Alex_rich/portfolio Alex_rich


  • http://csspress.com CSSPRESS

    Congrat’s GL! 😉

  • lbdesigner

    Congratulations ! Awesome Work !

  • http://www.webdesignlift.com Windo

    Congratulations! very inspiring,

    who’s to say that we must never look backward to determine the direction for the future?, it needs to look back once in a while

    Congrats!! ( hey where are the real picture please 😀 )

  • marchello

    I wonder if a theme is rejected, is it because of technical reasons (bad code, etc…) or design related?

    nice accomplishment btw!

  • http://webtemplatemasters.com ThemeMakers

    Hey John! Our congratulations!

  • http://Currentlyunderconstruction NETSA


    Great inspirational interview. I’ve had numerous items accepted on Codecanyon, this has inspired me to do work again for Themeforest after having my first items rejected several months ago.


  • http://www.csspoet.com/ Neu

    Congrats GL! Well deserved! Great milestone

  • http://smartik.ws Smartik

    Congrats. You deserve it 😉

  • http://rafaelliveiradesign.com Rafael Oliveira

    Congratz mate :)

  • http://www.director-file.com/ Oli Goldsmith

    serious congrats … your themes have been some of the, well i will say THE best ones i’ve been thrilled to come across in my themeforest wp theme addiction… because they not only look downright amazing, but the functionality is so tight, the logic of the pagebuilder let me finally make real use of themes on my websites i have increasingly been grabbing yours for as i know i’ll be able to have something awesome actually up and working that day… rather then struggling to figure out how to set stuff up…
    keep up the great work, you have a loyal customer in me for sure.

  • http://www.3lmny.net Ahmed Tawfik

    Congratulations GoodLayers

  • http://www.sharanyan.com Sharanyan Sharma

    Envato is my Favorite Place to Purchase Digital Media Products like HD Videos, Themes and Graphics. They designs and Price always Top notch!

    Cheer up guys !

  • ursdesigner

    Fantastic achievement! Congrats!

  • G A B R I E L

    COMPLIMENTI GOODLAYERS. essere Prosperous

  • http://www.infoequipped.com NARESH R

    Cheers! :)

  • http://goodlayers.com GoodLayers

    Thank you guys very very much for all those kind words!
    All your words inspire us too 😀

    We’re really appreciated!

  • R.

    Congratulations! That’s truly well deserved.

  • http://www.beaenea.com Aenea


  • http://www.scriveresuivetri.it Giovanni

    Well done guys!

  • http://www.frontupdesign.com simon

    An achievement on an Epic Scale – well done guys

  • heru

    i want to say’ “Wow gitu” and Congratulations!

  • http://www.themeblossom.com Theme Blossom

    Congratulations! :)

  • http://audiojungle.net/user/GGGARO Garo

    Congratulations :)

  • http://audiojungle.net/user/khsan Alex


    Good work :)

  • http://audiojungle.net/user/khsan Alex

    Congratulations! GOOD WORK ! :)

  • http://www.printdesigner24.com Print Designer

    Congratz Friend :)

  • Patrick

    Congrats! Very inspiring!

  • http://www.mamodo.co.uk Jack Jones

    Well done GoodLayer! Very inspiring story!

  • http://cudazi.com cudazi

    Congratulations, keep up the great work!

  • http://www.critch.de Critch

    hehe … wow :)

  • http://www.phuketcarinsurance.com rod

    Congratulations WOW

  • http://www.dompasinternet.ca Pascal

    Congratulations GoodLayers!

  • http://www.freephotoresources.com barry

    Very well deserved, awesome themes that set a benchmark for other authors.

    I use Bangkok Press for my site and was astounded at the functionality and quality of the themes design.

    Next time I change themes, GoodLayers will be the first people I go to!

    Well done to both of you! :)

  • http://www.tecnigar.com/ Tech News

    Good Layers, congrats… you do a nyc job.

  • http://www.thetechlegion.com/blog Rohith

    congratulations GoodLayers!

  • http://www.snilesh.com Wordpres Expert

    Congratulations GoodLayers!

  • http://bantenmiengiare.com ten mien gia re

    Congrats GoodLayers !

  • Tim

    Congratulations. Well done indeed!!!

  • http://www.nanoreeftank.co.uk Paul

    Not a surprise that the guys have done so well. Great themes and excellent support. Simples 😎

  • panda-bear

    Inspiring… You indeed, are the man.

    Here’s to the next $1million !

  • http://www.janvierdesigns.com Janvier M

    Congratulations GoodLayers,

    we are right behind you! :)

  • http://www.piman.ir Piman

    did you give me a loan? 😀

  • http://www.arktikmedia.com arktikmann

    Great job guys, well deserved !

  • http://www.mmw.com.mx Christopher Fuentes

    Wow!!!, Congratulations.

  • Graphicon

    Congrats GoodLayers!!!!

  • http://audiojungle.net/user/alivestone alivestone

    Good news! Congrats!!!!

  • GoodLayers

    Thank you guys very very much for all those kind words!
    All your words inspire us too 😀

    We’re really appreciated!

  • pauljcox

    Very many congrats, guys. Excellent work.

  • http://www.envato.com Jon Farmer

    Congrats guys!

  • http://thewebrary.com Marc

    Congratulations! Keep up the good work :)

  • http://parsigate.com parsi gate

    Well done GoodLayer! Very inspiring story!

  • http://stonedburo.com Oscarstoned

    Congratulations man!!!!!!!

  • http://audiojungle.net/user/Twiner Twiner


  • http://www.usanacarhosting.com Ace

    What away to end the year, Congratulations GoodLayers :)

  • Chris


  • Ricardo

    excelente trabajooooooooo 😀 yeah!!!

  • https://vimeo.com/user4086300 Petr

    Congrats GoodLayers!

  • http://www.yatramantra.com/ yatramantra

    Congrats GoodLayers!

  • http://www.responsivedesign.net.au/ Responsive Design Sydney

    Congrats … and keep up your good work …

  • Eoghan O’Loughlin

    I have a question.

    First of all, congratulations on your success :)

    During the early stages of your endeavor, how did you support yourself financially? Were the initial sales of your product enough to keep you going as you developed more themes? Was the income sufficient enough?

  • http://www.vardhmansoft.com Molik Jain

    Really Inspiring for everybody to do brilliant work and chase quality and not quantity and quantity will come automatically.

  • Vee

    Congrats! Wonderful job guys!! Keep up the great work and here’s to creating many more wonderful themes! Cheers!!

  • http://mumtasir.info mumtasir

    Congrats Goodlayers………….

  • http://www.etraks.mu eTraks

    Congrats Goodlayers.
    a very inspiring story

  • http://comingsoon.com seventheme

    Congratzz maann…
    But hey, where is your pics? We want to know how do you look.. lol..

  • http://Robertwest.net Robert west

    Wow really Love the story congrats wen you do something your passion about it good things will come

  • http://www.iconmatrix.com/ Steve Aquila

    Congrats on your success! This was something I needed to read today. The more I hang around ThemeForest and others like YOU I become inspired to be better, push harder, and learn more.

    As a shout out to others that inspire me, I would like to thank Mike Yasieniuk http://bestpsdfreebies.com and Richard Tabor of http://www.purtypixels.com/ It was their work that stimulated me to produce better products.

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  • http://motionweeknight.com Greg Garcia

    Just the inspiration we needed. Congratulations to your team:)

  • http://www.infoequipped.com Naresh

    Congratulations Good Layers :)

  • http://themes4wp.com/ Themes4wp

    Congratulations! Keep up the good work :-)

  • http://scott-team.cz/ Scott

    Cogratz, great work :-)

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