Are Your Item Descriptions an Afterthought?

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Note: This post hasn't been updated in over 2 years.

After hours of work, a generous helping of inspiration, and buckets full of perspiration, your item—your masterpiece—is complete. You’re work is finished, right? Wrong! It’s time for your “marketing self” to get going!

You already know this. We’ve talked about it before. We’ve explained how to promote your files on your own website, described how to generate sales and followers with a good profile page, and Jeffrey Way put together the incredibly helpful screencast Be Professional. Be Believable. Brand Your Profile Page!

But have you thought about your item’s title, description and tags in that light? That’s all marketing too. It affects the way potential clients perceive your work—and even whether they are able to find it. They can affect sales as much as the quality of the file itself!
Here are some tips:

  • Don’t write titles, description, and keywords as you upload your files. It will sound like you have written them as an afterthought—because you have written them as an afterthought!
  • Write them in a text document before you upload. That way you can have a saved copy even if you get rejected.
  • Put some real thought into what you write, and be consistent across all of your items. Think about what sections of information should be there. What does a potential buyer need to know? What information would make a potential buyer more likely to buy? Include potential uses for your item.
  • Double and triple check your spelling and grammar. You’d be surprised how many item descriptions I’ve seen with obvious spelling mistakes, incorrect punctuation, and awkward grammar. If English isn’t your first language, make sure you get some feedback from someone who won’t spare your feelings. And ask them to be fussy!
  • Don’t write the description as one huge paragraph. Set it out nicely, and make it clear. You don’t want to make a potential buyer read it three times before they understand what you are trying to say. They probably won’t!
  • Think about keywords in your description, if nothing else for Google.
  • Try to think of the different ways one might refer to your file. If someone was looking for a file like yours, what would they search for?
  • Look at the titles, descriptions and tags of successful items. What can you learn from them? What are they doing that you aren’t? What information do they include in their descriptions? How do they set out the information?

Do you have any tips to add? What is your thought process when creating titles, descriptions and tags?

  • Rory

    The title, description are very important for your website. I used to add them as an after thought but you have to look at your website as a full package, not adding correct affective tags is not correctly wrapping up your website.

    My tip, keep your meta description to below 150 characters and get your keywords (if optimising your website) in both your title and description.

  • Tim McMorris

    My tip: Use the Envato analytics as a tool to monitor your items traffic and make adjustments to your keywords and descriptions. I am about to start doing this, just haven’t had the time. I have 2 particular songs that hardly get any views compared to the rest of my portfolio….so after 2 months of monitoring, I will now re-evaluate the keywords and submit a request to change.

    If it improves traffic, perfect. If now, try one more time. Still if no results, time to think about the song itself.

  • Moshe
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